Have you ever wondered what it’s like to step into a world where investment meets celebration? Picture a sprawling convention hall in Omaha, Nebraska, buzzing with thousands of shareholders, all eager to snag a piece of Berkshire Hathaway’s magic. From plush toys modeled after Warren Buffett to exclusive anniversary books, the annual shareholder meeting’s shopping bazaar is more than a marketplace—it’s a cultural phenomenon that blends finance, fandom, and fun. This year’s event, held on May 2, 2025, took the experience to new heights, and I’m here to walk you through every vibrant detail.
A Marketplace Like No Other
The Berkshire Hathaway shareholder meeting isn’t just about financial reports or Q&A sessions with the legendary Warren Buffett. It’s a full-blown experience, and the Berkshire Bazaar of Bargains is its beating heart. Spanning over 20,000 square feet at the CHI Health Center, this exclusive shopping event transforms investing into something tangible, interactive, and downright delightful. As someone who’s followed Berkshire’s journey for years, I find the bazaar’s ability to blend commerce with community truly unique—perhaps the most interesting aspect of the entire weekend.
From the moment you step inside, you’re greeted by a dizzying array of products from Berkshire’s vast portfolio. Think running shoes with custom branding, chocolate coins stamped with Buffett’s face, and even a giant claw machine offering prizes. It’s a place where shareholders don’t just invest in stocks—they invest in memories. But what exactly makes this bazaar so special? Let’s dive into the highlights.
Squishmallows Steal the Spotlight
If there’s one item that defines the bazaar’s charm, it’s the Squishmallows. These cuddly plush toys, produced by Jazwares (a Berkshire acquisition), have become a cultural juggernaut. In 2025, the bazaar showcased Squishmallows modeled after Warren Buffett, the late Charlie Munger, and a new character named “Omaha,” a limited-edition dog that pays homage to the host city. I’ll admit, there’s something oddly heartwarming about seeing investors of all ages clutching these snuggly dolls—over 1,000 were sold per hour!
“The Buffett Squishmallow is more than a toy—it’s a symbol of trust in Berkshire’s vision.”
– Long-time shareholder
Why the frenzy? For one, Squishmallows tapped into a global craze during the pandemic, with 100 million units sold in 2022 alone. Their affordability—priced between $5 and $30—makes them an accessible keepsake. This year, the bazaar introduced Squishmallow pillows, set to launch in summer, featuring cartoon versions of Buffett and Munger. It’s a brilliant move, blending nostalgia with innovation, and I can’t help but think it’s exactly the kind of playful branding Buffett would approve of.
- Buffett Squishmallow: A plush tribute to the Oracle of Omaha.
- Munger Squishmallow: Honoring Berkshire’s late vice chairman.
- Omaha Squishmallow: A new dog character celebrating the city.
- Upcoming Pillows: Special-edition pillowcases for kids and adults.
A Book Worth Celebrating
In a nod to Berkshire’s 60-year legacy, the bazaar featured a single, standout book: 60 Years of Berkshire Hathaway. Sold exclusively at Bookworm, the event’s bookstore, this limited-edition volume chronicles Buffett’s transformation of a struggling textile company into a global powerhouse. Only 5,000 copies were available, making it a collector’s dream. What’s more, signed editions auctioned off by Buffett himself raised funds for a local charity supporting homeless youth and adults.
I’ve always believed that great companies tell great stories, and this book is Berkshire’s love letter to its shareholders. It’s not just a history lesson—it’s a testament to long-term thinking and resilience. For investors, owning a copy feels like holding a piece of Buffett’s legacy, especially since proceeds from the auction support a worthy cause.
Sweet Treats and Savvy Branding
No Berkshire bazaar is complete without indulging in See’s Candies, one of the conglomerate’s most beloved brands. This year, the candy display leaned into the meeting’s camping theme, offering toasted marshmallow-flavored chocolates in boxes featuring Buffett by a campfire. Chocolate coins embossed with his likeness and classic peanut brittle rounded out the offerings. It’s hard not to smile at the creativity here—See’s turns a simple sweet into a storytelling tool.
Then there’s Dairy Queen, another Berkshire staple, serving up Dilly Bars for $1 and Buster Bars for $2. As shareholders wandered the bazaar, these affordable treats provided a refreshing break. In my experience, it’s these small touches—cheap ice cream, themed chocolates—that make the event feel like a family reunion rather than a corporate gathering.
| Brand | Highlight Product | Price Range |
| See’s Candies | Marshmallow Chocolates | $5-$15 |
| Dairy Queen | Dilly Bar | $1 |
| Squishmallows | Buffett Plush | $5-$30 |
Run, Shop, Win: Interactive Experiences
The bazaar isn’t just about buying—it’s about doing. Brooks Running, another Berkshire brand, drew crowds with its 2025 special-edition shoes, complete with “Berkshire Hathaway” branding on the sides and insoles. Long lines formed as shareholders geared up for the “Invest in Yourself” 5K fun run, held the day after the meeting. I can’t help but admire how Brooks ties physical activity to financial discipline—running a 5K feels like a metaphor for steady, long-term investing.
For those feeling lucky, a massive claw machine offered a chance to win prizes tied to Berkshire’s holdings. At $10 per play, it was a fun gamble, with proceeds supporting a local children’s charity. Meanwhile, NetJets invited attendees to step inside a private plane, showcasing the luxury of private aviation. These experiences turn shopping into storytelling, making every purchase or activity a connection to Berkshire’s broader mission.
Luxury and Logistics
For those with a taste for the finer things, Borsheims, Berkshire’s jewelry retailer, hosted a separate shareholder-only shopping event 14 miles from the main venue. Here, attendees browsed discounted engagement rings, watches, and one-of-a-kind pieces, like a 24-carat black diamond necklace priced at $25,000. It’s a reminder that Berkshire’s portfolio spans the everyday (candy, ice cream) to the extravagant (fine jewelry, private jets).
Worried about lugging all those Squishmallows and shoes back home? AIT Worldwide Logistics had booths set up to pack and ship purchases, a practical touch for travelers. I’ve found that these small conveniences make the bazaar feel welcoming, especially for first-time attendees navigating the chaos of a 20,000-square-foot showroom.
Why the Bazaar Matters
So, what’s the big deal about a shareholder shopping spree? For me, the Berkshire Bazaar is more than a marketplace—it’s a masterclass in brand loyalty. By turning investments into tangible experiences, Berkshire makes shareholders feel like part of a family. Whether it’s a $1 Dilly Bar or a $25,000 necklace, every purchase reinforces the idea that you’re not just buying a product—you’re buying into Buffett’s vision.
“Berkshire’s bazaar shows how to blend profit with personality.”
– Financial analyst
The bazaar also reflects Buffett’s knack for balancing fun with philanthropy. From charity auctions to claw machine proceeds, the event gives back to Omaha, strengthening ties with the local community. It’s a reminder that great companies don’t just make money—they make a difference.
A Final Thought
As I reflect on the Berkshire Bazaar, I’m struck by its ability to make investing feel personal. In a world of algorithms and stock tickers, this event brings shareholders back to the human side of finance. Whether you’re snagging a Squishmallow, flipping through a commemorative book, or trying your luck at a claw machine, you’re part of something bigger—a community built on trust, creativity, and a little bit of Buffett’s magic. If you ever get the chance to attend, don’t just go for the deals. Go for the experience. It’s worth every penny.
