Have you ever wondered what a superstar athlete does when the final buzzer sounds on their career? For someone like Stephen Curry, whose dazzling three-point shots have redefined basketball, the answer isn’t just fading into the sunset. At 37, the Golden State Warriors icon is already mapping out a future that’s as multifaceted as his game. From running a business empire to swinging clubs on the golf course, Curry’s vision for life after the NBA is nothing short of inspiring. I’ve always admired how athletes like him don’t just rest on their laurels—they reinvent themselves. Let’s dive into what makes Curry’s post-retirement plans so captivating.
A New Game Plan for Life After Basketball
Stephen Curry isn’t just a household name in basketball; he’s a brand, a leader, and a visionary. While he’s still draining shots for the Warriors, his mind is already on the next chapter. What’s fascinating is how he’s not limiting himself to one path. Instead, he’s exploring a blend of business leadership, broadcasting, and even professional golf. It’s the kind of ambition that makes you sit up and take notice. How does one person juggle so many dreams? Let’s break it down.
Building an Empire with Thirty Ink
At the heart of Curry’s post-NBA plans is Thirty Ink, his business conglomerate that’s already making waves. This isn’t just a side hustle—it’s a full-fledged operation that includes Unanimous Media, a production company; Gentleman’s Cut, a bourbon brand; and 7k, a marketing consultancy. Curry serves as the CEO, and he’s poised to take a more hands-on role once he hangs up his sneakers. I find it refreshing to see an athlete so invested in building something tangible off the court.
I want to be deeply involved in running the business day-to-day when the time comes.
– Stephen Curry
Running a business isn’t new territory for Curry. He’s already shown a knack for entrepreneurship, balancing creative projects with strategic investments. Unanimous Media, for instance, has produced projects like the Peacock sitcom Mr. Throwback and the Apple TV+ documentary Underrated. These ventures aren’t just about fame—they’re about storytelling and legacy. What’s more, his bourbon brand taps into a growing market, blending his personal brand with a touch of sophistication. It’s a bold move, and one that feels uniquely human in its creativity.
Stepping into the Broadcast Booth
Ever watched a game and wished you could hear the insights of a player like Curry? Well, you might get your chance. Curry has expressed genuine interest in a broadcasting career, potentially joining the likes of NBC, ESPN, or Amazon Prime Video. He’s not rushing into it, though. Unlike some athletes who leap straight from the court to the studio, Curry wants to find the right fit.
I can’t help but imagine Curry’s smooth delivery and sharp insights lighting up a broadcast. His charisma and deep game knowledge would make him a natural. But he’s taking a measured approach, noting how peers like Tom Brady transitioned directly into broadcasting, while others, like his teammate Draymond Green, have balanced it with active play. Curry’s patience here is telling—it’s not about the quick paycheck; it’s about doing it right.
I’d be more patient, finding the right opportunity where I can be all in.
– Stephen Curry
His media ventures through Unanimous Media give him a head start. Having already starred in projects, he’s comfortable in front of the camera. This isn’t just about analyzing games—it’s about connecting with fans in a new way. Could he redefine sports commentary the way he’s redefined shooting? It’s a tantalizing thought.
Chasing Birdies on the PGA Tour Champions
Here’s where things get wild. Curry isn’t just dreaming of hitting the golf course for fun—he’s eyeing the PGA Tour Champions, the premier tour for golfers over 50. At first glance, it sounds like a stretch. A basketball star competing with pro golfers? But Curry’s not your average weekend duffer. He’s a scratch golfer, meaning he plays at a level most amateurs can only dream of, and he’s already proven his chops by winning the 2023 American Century Championship, a celebrity golf tournament.
I’ll admit, I raised an eyebrow at this one. Golf is brutal—it’s you against the course, the elements, and your own headspace. Yet Curry’s confidence is infectious. He’s already thinking about the qualifying journey, knowing it’s a steep climb to compete with former PGA pros. At 37, he’s got 13 years to prepare, and something tells me he’s not joking around.
It’s an extremely challenging tour to crack, but I’m pretty sure I’ll try it.
– Stephen Curry
What’s compelling here is Curry’s mindset. He’s not content to dabble—he wants to compete. That drive, the same one that made him a four-time NBA champion, is what makes this goal feel less like a pipe dream and more like a calculated challenge. Plus, his victory in Lake Tahoe shows he can hold his own against other elite athletes. Will he make the cut? Only time will tell, but I’m rooting for him.
Owning the Game: A Future in Team Ownership
Perhaps the most ambitious of Curry’s plans is his desire to own an NBA team. Inspired by Michael Jordan’s tenure as the majority owner of the Charlotte Hornets, Curry wants to sit in the owner’s chair, shaping a franchise’s future. He’s clear-eyed about the challenges, though—NBA teams aren’t cheap. With the average team valued at $4.66 billion, majority ownership might be a stretch, even for someone with Curry’s wealth.
Still, Curry’s not deterred. He’s already an investor in Unrivaled, a women’s 3-on-3 basketball league, and has expressed interest in owning a WNBA team. This isn’t just about money—it’s about impact. Curry wants to build a winning culture, much like the Warriors’ dynasty he helped create. I find this vision inspiring; it’s not just about legacy but about giving back to the sport that made him.
Being part of an ownership group and having an impact on how a franchise is run—that’s something I’m excited about pursuing.
– Stephen Curry
Curry’s financial muscle backs up his ambitions. He’s reportedly earned over $153.8 million in a single year from salary and endorsements, making him one of the world’s highest-paid athletes. His one-year, $62.6 million extension with the Warriors keeps him in the game until 2027, but he’s already laying the groundwork for what’s next. It’s a masterclass in planning ahead.
Balancing Ambition with Authenticity
What makes Curry’s story so compelling isn’t just the scope of his plans—it’s how grounded he seems. Despite his wealth and fame, he’s approaching these ventures with humility. He’s not rushing into broadcasting or golf without preparation. He’s not assuming ownership will fall into his lap. Instead, he’s doing his homework, weighing options, and staying true to his values.
I’ve always believed that authenticity is what sets great leaders apart. Curry’s not chasing these goals for clout—he’s driven by passion and curiosity. Whether it’s producing meaningful media, competing on the fairway, or shaping a team’s future, he’s all in. That’s the kind of mindset that resonates, whether you’re a fan of basketball or just someone chasing your own dreams.
What Can We Learn from Curry’s Approach?
Curry’s post-NBA plans offer a roadmap for anyone thinking about their next chapter. It’s not just about what you do—it’s about how you do it. Here are a few takeaways that stand out:
- Diversify your passions: Curry’s not putting all his eggs in one basket. He’s exploring multiple avenues, from business to sports to media.
- Plan ahead: Even with years left in his NBA career, he’s already building the foundation for what’s next.
- Stay authentic: His goals reflect his personality—creative, competitive, and community-focused.
- Embrace the challenge: Whether it’s golf or ownership, Curry’s not shying away from tough goals.
These principles aren’t just for athletes. They’re for anyone looking to pivot, grow, or redefine their career. I’ve found that planning with intention, like Curry does, can make all the difference. It’s about seeing the bigger picture while staying true to who you are.
The Road Ahead
As Stephen Curry continues to dazzle on the court, his off-court ambitions are just as exciting. From running Thirty Ink to potentially calling games or chasing a golf title, he’s redefining what it means to retire from sports. Perhaps the most intriguing part is how he’s balancing these dreams with the same precision he brings to his jump shot.
What’s next for Curry? Will he become a media mogul, a golf champion, or an NBA owner? Only time will tell, but one thing’s for sure: he’s not slowing down. I can’t wait to see which path he takes—and how he’ll inspire us along the way. What do you think Curry will conquer first? His journey’s just getting started.
