Why Costco Stock Is a Smart Buy Amid Tariff Fears

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Jul 10, 2025

Costco’s strong sales and unique model make it a top pick as tariffs loom. Is it time to invest? Dive into the reasons this retail giant stands out...

Financial market analysis from 10/07/2025. Market conditions may have changed since publication.

Ever walked into a Costco and felt that rush of possibility? The towering stacks of fresh produce, the gleam of exclusive gold bars, and the hum of shoppers snagging deals—it’s a retail empire that feels unshakable. Lately, with whispers of tariffs stirring up the market, I’ve been thinking about what makes a stock truly resilient. Costco, with its June sales numbers lighting up the board, might just be the answer for investors looking to weather economic storms.

Why Costco Stands Out in a Shaky Market

Retail can be a brutal space. Prices fluctuate, consumer habits shift, and now, with potential tariffs looming, the threat of rising costs is real. Yet, Costco seems to glide through these challenges with a kind of quiet confidence. Their recent sales report for June, covering the four weeks ending July 6, showed core comparable sales in the U.S. climbing 5.5%—not quite the 6% Wall Street hoped for, but still a solid win in a tricky environment. What’s driving this? A business model that’s as sturdy as their bulk-sized pallets.

Costco’s secret sauce lies in its membership-only model. Shoppers pay an annual fee for access, creating a steady revenue stream that doesn’t rely solely on product margins. This setup lets Costco keep prices low, even when inflation or tariffs push costs up elsewhere. It’s no wonder analysts are buzzing about the stock’s potential, especially as economic uncertainty grows.


Breaking Down Costco’s June Sales Success

Let’s dig into the numbers. Total company sales for June grew by 6.2%, matching May’s performance but slightly trailing April’s. Traffic in U.S. stores dipped a bit, with a 2.4% increase compared to 2.8% the prior month. But here’s the kicker: the average transaction size jumped 2.4%, up from just 0.9% in May. Shoppers are spending more per visit, which is a powerful signal of confidence in Costco’s value.

Costco’s ability to drive higher spending per customer is a testament to its value-driven approach.

– Retail industry analyst

Fresh foods, particularly meat and produce, led the charge with high-single-digit growth, mirroring May’s trends. Nonfood items like jewelry and gift cards also picked up steam, while food and sundries held steady with mid-single-digit gains. These categories show Costco’s knack for balancing essentials with aspirational purchases, keeping customers coming back.

Gold Bars: The Unexpected Game-Changer

Here’s where things get interesting. Costco’s foray into selling gold bars has been a wild card. These aren’t just shiny trinkets—they’re a hot commodity, often selling out within hours of restocking. Priced at a slight premium over the gold spot price, they’re a steal for members, and they’ve become a surprising revenue driver. In my view, this move shows Costco’s ability to tap into trends that resonate with shoppers, from inflation hedges to luxury goods.

But it’s not all rosy. The company faces tough year-over-year comparisons since introducing gold bars, which has slightly softened comparable sales. Still, analysts aren’t sweating it, and neither am I. Costco’s ability to innovate—whether through gold or exclusive bulk deals—keeps it ahead of the curve.


Tariffs and Inflation: Why Costco Is a Safe Bet

Tariffs are the elephant in the room. With trade policies potentially driving up consumer prices, retailers are bracing for impact. But Costco? They’re built for this. Their high-volume, low-margin approach means they can absorb cost increases better than most. By leveraging economies of scale, Costco negotiates killer deals with suppliers, passing savings to customers. This is why I’d argue it’s a stock to consider when inflation fears spike.

  • Stable revenue: Membership fees provide a predictable income stream.
  • Cost control: Bulk purchasing power keeps prices competitive.
  • Customer loyalty: Shoppers trust Costco to deliver value, tariffs or not.

Analysts have noted that Costco’s international sales are also a bright spot, with Canada and other markets posting 7.9% and 8.2% growth, respectively. This global reach adds another layer of resilience, making the stock a compelling pick for diversified portfolios.

Is Costco’s Stock Price a Deal or a Risk?

At around $977 per share, Costco’s stock isn’t cheap. Its premium valuation has put some pressure on the price, with a slight 0.5% dip in midday trading recently. Critics argue there’s little room for error at these levels, but I’d counter that Costco’s fundamentals justify the cost. The company’s ability to execute consistently—through membership retention and smart merchandising—makes it worth the price tag.

Here’s a quick look at why the valuation might not be as scary as it seems:

MetricCostco’s Strength
Membership ModelStable revenue from annual fees
Sales Growth6.2% total sales increase in June
Global ReachStrong international sales growth

Some investors have been selling Costco shares to fund other opportunities, especially after a 6.6% rally from mid-May to early June. But with the stock stabilizing, now could be a smart entry point for long-term investors.

What’s Next for Costco Investors?

Looking ahead, Costco’s trajectory seems promising. Analysts are optimistic, with some setting price targets as high as $1,100 per share. The company’s ability to navigate challenges like new store openings and fluctuating gas prices shows its adaptability. Plus, the membership model ensures a loyal customer base, which is gold in a volatile market.

Costco’s focus on value and scale makes it a rare gem in retail investing.

– Financial strategist

In my experience, stocks like Costco—ones that combine stability with innovation—are the kind you hold through storms. Whether it’s tariffs, inflation, or market jitters, Costco’s track record suggests it can keep delivering. So, if you’re sitting on the sidelines, maybe it’s time to grab a cart and load up on this stock.


How to Approach Costco in Your Portfolio

Thinking about adding Costco to your investments? Here’s a game plan:

  1. Assess your risk tolerance: Costco’s premium price means volatility is possible, but its fundamentals are rock-solid.
  2. Consider timing: With the stock stabilizing, now might be a good moment to start a position.
  3. Think long-term: Costco’s growth story is about endurance, not quick wins.

Costco isn’t just a store; it’s a lesson in resilience. From gold bars to fresh produce, they know how to keep customers—and investors—happy. As tariffs loom and markets wobble, this is one stock I’d feel good about owning.

So, what’s your take? Is Costco the kind of stock you’d bet on in uncertain times, or are you holding out for a bigger dip? Either way, this retail giant’s story is worth watching.

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