Private Assets in 401(k)s: Risks vs. Rewards

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Aug 7, 2025

Could private assets boost your 401(k)? They promise diversification but come with risks and high fees. Discover if they’re worth it…

Financial market analysis from 07/08/2025. Market conditions may have changed since publication.

Have you ever wondered what it would be like to spice up your retirement savings with something a little less… traditional? Picture this: you’re diligently contributing to your 401(k), trusting that your stocks and bonds will carry you into a comfortable retirement. Then, out of nowhere, the option to invest in private assets—things like private equity or real estate—pops up. It sounds intriguing, maybe even a little glamorous, right? But here’s the catch: these alternative investments come with a lot of baggage, and not the kind you can easily unpack. Let’s dive into what adding private assets to workplace retirement plans could mean for everyday investors like you and me, and why some experts are raising their eyebrows.

The Buzz Around Private Assets in Retirement Plans

The idea of opening up 401(k) plans to private assets has been gaining traction, fueled by recent policy shifts. A new executive order is set to nudge the Department of Labor to revisit its guidelines, potentially making it easier for employers to include these alternative investments in retirement plans. This isn’t just a random policy quirk—it’s a signal of a broader push to diversify retirement portfolios beyond the usual stocks and bonds. But what exactly are private assets, and why are they causing such a stir?

What Are Private Assets, Anyway?

Private assets are investments that don’t trade on public markets. Think private equity, where you’re investing in companies not listed on stock exchanges, or private real estate, like commercial properties or development projects. There’s also private credit, which involves lending to businesses outside traditional banking systems. These assets are often the playground of big players—pension funds, wealthy individuals, or sovereign wealth funds. Now, the push is on to bring them to the average Joe’s 401(k).

Private assets can add a new layer of diversification to portfolios, potentially boosting returns for long-term investors.

– Investment industry spokesperson

The appeal is clear: portfolio diversification. Unlike stocks and bonds, which can be swayed by market volatility, private assets often march to their own beat. They could, in theory, stabilize your retirement savings when public markets take a nosedive. Plus, there’s the allure of higher returns—private equity, for instance, has historically outperformed public markets in some cases. But before you get starry-eyed, let’s talk about the flip side.

The Risks: Complexity and Illiquidity

Here’s where things get tricky. Private assets aren’t like your typical mutual fund. They’re complex, often requiring a deep understanding of the underlying investments. For the average 401(k) investor, who might struggle to differentiate a stock from a bond, diving into private equity could feel like trying to solve a Rubik’s Cube blindfolded. I’ve seen clients who love the idea of “exclusive” investments but freeze when faced with the fine print.

Then there’s the issue of illiquidity. Unlike stocks, which you can sell with a click, private assets often lock up your money for years. Need to cash out for an emergency? Tough luck—you might be stuck waiting. This lack of flexibility can be a dealbreaker for many retirement savers, who value access to their funds.

  • Complexity: Private assets require specialized knowledge to evaluate.
  • Illiquidity: Your money could be tied up for extended periods.
  • Lack of transparency: Unlike public companies, private firms don’t always disclose detailed financials.

The Cost of Chasing Higher Returns

Let’s talk fees—because nothing in life is free, especially not in the world of investing. Private assets come with a hefty price tag. While the average exchange-traded fund (ETF) might charge a modest 0.51% annual fee, private equity firms often slap on a 2% management fee plus 20% of the profits. That’s a big chunk of your potential gains, and it can eat into your retirement nest egg over time.

Investment TypeAverage Annual Fee
Exchange-Traded Fund (ETF)0.51%
Mutual Fund1.01%
Private Equity2% + 20% of profits

High fees aren’t just a number—they’re a silent wealth killer. Imagine paying thousands extra over decades for the privilege of owning a piece of a private company. For many investors, the math just doesn’t add up.

Are You Getting the Good Stuff?

Here’s a question that keeps me up at night: are 401(k) investors getting access to the cream of the crop, or just the leftovers? Some advisors argue that the best private asset deals are reserved for high-net-worth clients or institutional investors. What trickles down to retail investors might be the deals that couldn’t find a home elsewhere. It’s like being invited to a buffet only to find out the prime rib is already gone.

The best private equity opportunities rarely make it to the average investor’s plate.

– Financial advisor with 20 years of experience

This isn’t to say all private assets in 401(k)s are duds, but the lack of transparency makes it hard to know what you’re getting. Public companies are required to disclose revenues, losses, and risks. Private firms? Not so much. That opacity can leave investors in the dark, wondering if they’re making a smart move or rolling the dice.


The Fiduciary Factor: Protecting Investors

One silver lining is the role of fiduciaries, those legally obligated to act in your best interest. Employers and plan administrators must carefully weigh the risks and rewards of including private assets in 401(k) plans. The recent executive order pushes for clearer guidance on how fiduciaries should evaluate these investments, which could provide some reassurance. But even with fiduciary oversight, the complexity and costs of private assets can’t be ignored.

Some experts suggest that fiduciaries might lean toward including private assets in target-date funds, which automatically adjust your investments as you near retirement. These funds could blend private assets with lower-cost index funds to offset fees, offering a balanced approach. Still, it’s a slow process—fiduciaries are cautious, and for good reason.

Why Education Is Non-Negotiable

If private assets are coming to a 401(k) near you, education will be the key to avoiding disaster. Most investors aren’t equipped to navigate the nuances of private equity or real estate. Without proper guidance, the promise of higher returns could lure people into investments they don’t fully understand. It’s like giving someone a Ferrari when they’ve only driven a bicycle—exciting, but potentially catastrophic.

Plan sponsors and advisors need to step up, offering clear, jargon-free explanations of what private assets entail. Workshops, webinars, or even simple brochures could make a difference. In my experience, investors are eager to learn when the information is accessible and relevant.

  1. Simplify the jargon: Explain private assets in plain English.
  2. Highlight risks: Be upfront about illiquidity and fees.
  3. Offer examples: Show how private assets fit into a broader portfolio.

The Slow Road to Adoption

Don’t expect private assets to flood 401(k) plans overnight. Experts predict it could take three to five years for these investments to gain significant traction. Why the delay? Fiduciaries are deliberate, and the complexity of evaluating private assets requires time and expertise. Major players like Empower are already dipping their toes in, but widespread adoption will be a marathon, not a sprint.

Target-date funds might be the first to embrace private assets, offering a structured way to include them without overwhelming investors. These funds could balance high-cost private investments with cheaper options, making the overall package more palatable. But even then, the question remains: are the potential rewards worth the risks?

My Take: Proceed with Caution

Personally, I’m torn. The idea of diversifying retirement portfolios with private assets is appealing—who doesn’t want a shot at higher returns? But the reality is messier. The complexity, high fees, and lack of liquidity make me hesitant to cheerlead this trend. For the average investor, sticking to tried-and-true stocks and bonds might be the safer bet. That said, for those willing to do their homework, private assets could add an intriguing twist to their retirement strategy.

What do you think? Are you ready to venture into the world of private assets, or do you prefer the comfort of traditional investments? The choice isn’t simple, and it’s one that could shape your financial future. For now, the best approach is to stay informed, ask questions, and tread carefully.


Private assets in 401(k) plans are a bold move, no doubt. They promise diversification and the chance for bigger returns, but they come with a laundry list of challenges. High fees, illiquidity, and complexity could trip up even the savviest investors. As the landscape evolves, education and fiduciary oversight will be critical to ensuring these investments don’t backfire. So, keep your eyes peeled, do your research, and maybe—just maybe—you’ll find a way to make private assets work for your retirement dreams.

Courage taught me no matter how bad a crisis gets, any sound investment will eventually pay off.
— Carlos Slim Helu
Author

Steven Soarez passionately shares his financial expertise to help everyone better understand and master investing. Contact us for collaboration opportunities or sponsored article inquiries.

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