Ever wondered what makes certain companies soar above the rest, leaving the broader market in their dust? I’ve always been fascinated by businesses that don’t just survive but thrive, consistently beating the odds. Take the UK’s stock market, for instance—home to a handful of standout firms that have delivered jaw-dropping returns over years, even decades. These aren’t just lucky breaks; they’re companies with something special going on. So, what can we learn from these top performers, and how can their strategies shape our own investment game?
Why Britain’s Best Stocks Matter
The UK’s FTSE 100 has been a steady, if unspectacular, performer over the years. From April 2014 to April 2025, it gained a modest 28.7% over 12 years, 11.6% over six, and 5.8% in just one year. Not bad, but nothing to write home about. Then there are the outliers—companies that have crushed these numbers, delivering returns that make investors sit up and take notice. I’m talking about firms like Games Workshop, 3i Group, and BAE Systems, part of what we’ll call the “Dashing Dozen.” These 12 companies have outperformed the FTSE 100 across one, six, and 12-year periods, and their success holds lessons for anyone looking to build a stronger portfolio.
What’s their secret sauce? It’s not just about picking the right sector or riding a market wave. These companies share traits like innovation, strategic focus, and an ability to adapt to changing times. Let’s dive into what makes them tick and whether they’re still worth betting on.
Games Workshop: A Fantasy Empire Built on Passion
Imagine a company that turns tabletop gaming into a global phenomenon. That’s Games Workshop, a FTSE 100 star that’s posted gains of 45% in one year, 248% over six years, and a staggering 1,997% over 12 years. Yes, you read that right—nearly 20 times your money in a dozen years. Their flagship product, Warhammer, isn’t just a game; it’s a lifestyle for hobbyists who collect, paint, and battle with intricate miniatures. From books to TV shows and a recent deal with a major streaming platform, Games Workshop has turned its intellectual property into a goldmine.
“Games Workshop’s success comes from creating a universe that fans don’t just play—they live in it.”
– Industry analyst
What can we learn? Niche dominance is key. Games Workshop doesn’t try to be everything to everyone. Instead, it doubles down on its core audience, delivering products and experiences that keep fans hooked. For investors, this screams opportunity: find companies that own a specific market and keep innovating within it. With a forward p/e ratio of 32 and revenue up 21% in the last half of 2024, Games Workshop still looks like a solid pick, especially as it expands its licensing deals.
3i Group: The Power of Smart Investing
Money is the barometer of a society's virtue.
