Is Now the Time to Invest in Emerging Markets?

6 min read
2 views
Sep 14, 2025

Emerging markets are surging in 2025, with gains over 20%. But is now the time to jump in? Discover the drivers and risks that could shape your investments...

Financial market analysis from 14/09/2025. Market conditions may have changed since publication.

Have you ever looked at your investment portfolio and wondered if you’re missing out on the next big opportunity? I certainly have. Over the past year, whispers of a comeback in emerging markets have grown louder, and the numbers are hard to ignore: the MSCI EM index is up over 20% in 2025. So, what’s fueling this rally, and is it time to dive in? Let’s unpack the trends, risks, and potential rewards of investing in these dynamic economies.

Why Emerging Markets Are Back in the Spotlight

The resurgence of emerging markets (EMs) isn’t just a fluke—it’s a story of undervaluation, growth, and shifting global tides. For years, these markets lagged behind their developed counterparts, but 2025 has flipped the script. What’s behind this shift? It’s a mix of attractive valuations, robust earnings growth, and a weaker US dollar creating a perfect storm for investors.

The Valuation Advantage

At the start of 2025, EM stocks were trading at historically low valuations. Think of it like finding a high-quality jacket at a thrift store—undervalued but packed with potential. According to financial analysts, the MSCI EM index was priced at a significant discount compared to developed markets, making it a magnet for bargain-hunting investors. This valuation gap has been a key driver, as savvy investors spotted the opportunity to buy low.

Low valuations in emerging markets created a rare window for investors to capitalize on undervalued assets.

– Financial market strategist

But it’s not just about cheap stocks. The fundamentals are improving, too. Earnings per share for EM companies are projected to jump from $80 to around $96 this year, outpacing global peers. Industries like artificial intelligence and semiconductors are leading the charge, with countries like Taiwan and South Korea at the forefront.

A Weaker Dollar, A Stronger Case

A softer US dollar has been another tailwind. Historically, a strong dollar pulls capital toward safer US assets, leaving EMs in the dust. But in 2025, the greenback’s retreat has made riskier assets like EM stocks more appealing. It’s like the financial world’s seesaw—when the dollar dips, EMs often rise. This shift has encouraged global investors to diversify away from the US, especially as concerns about high US valuations grow.

I’ve always found it fascinating how interconnected global markets are. A small shift in one currency can ripple across continents, reshaping investment strategies. And right now, that ripple is favoring emerging markets.


Structural Reforms: The Game Changer

Beyond valuations and currencies, structural changes in EM economies are rewriting the narrative. These markets aren’t just commodity exporters anymore—they’re hubs of innovation and reform. From Asia to Latin America, governments are embracing pro-market policies, cutting inflation, and improving fiscal discipline.

  • Lower inflation: EM central banks acted swiftly during the pandemic, raising interest rates to curb inflation faster than developed markets.
  • Fiscal restraint: Unlike the 1980s debt crises, EMs avoided excessive borrowing, setting the stage for sustainable growth.
  • Market-friendly reforms: Countries like India and Indonesia are streamlining regulations to attract investment.

These changes aren’t just academic—they’re driving real results. For instance, sovereign debt upgrades are outnumbering downgrades, signaling growing confidence in EM economies. It’s a far cry from the volatility of decades past, and it’s making investors sit up and take notice.

Spotlight on Key Markets: China’s Turnaround

China, the heavyweight of emerging markets, has been a mixed bag for investors. Fears of authoritarianism and a potential “Japan-style” stagnation have loomed large. But in 2025, there’s reason for optimism. Policymakers are doubling down on supporting the private sector, from stabilizing the real estate market to encouraging stock buybacks.

China’s shift toward supporting private enterprise is a game-changer for investors looking for growth.

– Global investment analyst

One of the most exciting developments is China’s push into artificial intelligence. Innovations like advanced language models are gaining traction, positioning China as a leader in tech-driven growth. The government’s focus on productivity and innovation is helping the economy avoid the dreaded middle-income trap, where growth stalls due to a lack of innovation. Instead, Beijing is fostering consolidation in oversupplied industries, letting stronger companies thrive while weaker ones fade.

Personally, I find China’s balancing act between state control and private-sector freedom fascinating. It’s not without risks, but the progress is undeniable.

Taiwan: The AI Powerhouse

Taiwan, home to chip giant TSMC, is another EM star. Its dominance in semiconductor production makes it a cornerstone of the global AI boom. TSMC’s ability to produce cutting-edge chips at scale gives it a competitive edge that’s hard to replicate. In investment terms, this is what we call a moat—a sustainable advantage that keeps competitors at bay.

Why does this matter? Because AI is reshaping industries, and Taiwan is at the heart of it. While tech giants in the US face challenges from new innovations, TSMC’s position looks secure for years to come. For investors, this makes Taiwan a compelling piece of the EM puzzle.

India: The Long-Term Growth Story

India is often hailed as the most exciting EM growth story, and for good reason. Its young population, dynamic private sector, and growing manufacturing base make it a standout. But it’s not all smooth sailing. High valuations in recent years have been a headwind, and the pace of infrastructure investment has slowed.

That said, the banking sector is a bright spot. Private banks are leveraging fintech innovations to drive growth, and controlled inflation has allowed for interest rate cuts, boosting profitability. India’s relative insulation from global trade disruptions, thanks to its large consumer base, adds to its appeal.

India’s banking sector is thriving, with fintech leading the charge for sustainable growth.

– Economic researcher

Looking ahead, India’s long-term prospects remain strong. Companies like Apple are betting big, planning to manufacture all US-bound iPhones in India by 2030. It’s a testament to the country’s growing role in global supply chains.

Indonesia: Undervalued Potential

Indonesia is another market that’s caught my eye, though it’s had a bumpy ride. Recent reforms under President Prabowo have been promising, but investor confidence took a hit due to policies like free school meals and the consolidation of state-owned enterprises. The departure of a respected finance minister didn’t help either.

Yet, the broader trajectory is positive. Indonesia’s vast reserves of metals critical to the energy transition—think nickel and copper—position it well for the future. Add in favorable demographics and a pro-market direction, and you’ve got a market trading at crisis-level valuations with long-term potential.


Navigating the Risks

Of course, investing in emerging markets isn’t all sunshine and rainbows. These markets are inherently volatile, and geopolitical risks—like trade tariffs—can throw a wrench in the works. For example, countries like Mexico and Vietnam, heavily reliant on US exports, face uncertainties from tariffs. But strategic partnerships and regional stability have helped temper these risks.

CountryExport Reliance on USRisk Level
Mexico25% of GDPModerate
Vietnam25% of GDPModerate
Southeast Asia15-20% of GDPLow-Moderate

The key is portfolio diversification. By spreading investments across regions and sectors, you can mitigate risks while tapping into EM growth. It’s like not putting all your eggs in one basket—especially when that basket might face a tariff storm.

How to Get Started

So, how do you jump into emerging markets without getting burned? Here are a few steps to consider:

  1. Research thoroughly: Look into funds or ETFs tracking the MSCI EM index for broad exposure.
  2. Focus on sectors: AI, semiconductors, and fintech are hot areas in EMs right now.
  3. Monitor geopolitics: Stay informed on trade policies and currency trends that could impact returns.
  4. Think long-term: EMs are volatile, but their growth potential rewards patient investors.

In my experience, patience is key with EMs. They can be a rollercoaster, but the long-term rewards often outweigh the short-term bumps.

The Bottom Line

Emerging markets are back, and 2025 could be their year to shine. With low valuations, strong earnings growth, and structural reforms, countries like China, Taiwan, India, and Indonesia offer compelling opportunities. But risks remain, and smart investing means balancing potential rewards with careful planning.

So, is it time to ride the EM recovery? I’d say it’s worth a serious look. The data suggests a window of opportunity, but as always, do your homework and diversify. The global market is a wild ride, but for those willing to take it, the rewards could be transformative.

Money has never made man happy, nor will it; there is nothing in its nature to produce happiness. The more of it one has the more one wants.
— Benjamin Franklin
Author

Steven Soarez passionately shares his financial expertise to help everyone better understand and master investing. Contact us for collaboration opportunities or sponsored article inquiries.

Related Articles