Bitcoin Rally Stalls Amid ETF Outflows in 2026

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Jan 7, 2026

Bitcoin's hot start to 2026 just cooled off fast—spot ETFs bled $243 million in a single day, dragging BTC under $91,000. But while Bitcoin falters, money is quietly flowing into SOL and XRP. Is this the start of a bigger rotation, or just a temporary pause before the next leg up? The signals are mixed...

Financial market analysis from 07/01/2026. Market conditions may have changed since publication.

Remember that electric feeling at the start of the year when Bitcoin blasted past $90,000 like it was on a mission? Yeah, that momentum hit a brick wall this week. After weeks of relentless climbing, the king of crypto suddenly stumbled, dipping below $91,000 and leaving a lot of us wondering if the party’s really over—or if this is just the market catching its breath.

I’ve been watching these cycles for years now, and one thing I’ve learned is that crypto rarely moves in straight lines. There’s always a push, a pull, some profit-taking, and then… well, something unexpected. Right now, the spotlight is on U.S. spot Bitcoin ETFs, which just flipped from massive inflows to notable outflows practically overnight.

Why the Sudden Shift in Bitcoin ETF Flows?

Let’s be honest—$243 million leaving Bitcoin ETFs in a single session isn’t exactly pocket change. It snapped a nice little two-day streak where over a billion dollars had poured in. For anyone who’s been riding the wave, that reversal stings a bit.

The biggest redemptions came from some familiar names. One major fund saw over $300 million walk out the door, while another pair of trusts combined for more than $100 million in exits. A couple of other prominent players also contributed to the bleed. Yet, interestingly, not everyone was selling.

One of the giants in the space actually bucked the trend completely, pulling in around $228 million fresh capital. That single inflow has pushed its year-to-date total close to $900 million already. It’s a reminder that even in a broad pullback, there are still believers quietly accumulating.

When big money rotates, it’s rarely about panic—it’s usually about opportunity elsewhere.

Portfolio Rebalancing or Loss of Faith?

Market observers seem to agree on one thing: this doesn’t smell like capitulation. More often than not, these kinds of outflows represent institutional rebalancing. Think about it—after a sharp 14% bounce from recent lows, some funds simply take profits to maintain their target allocations.

In my experience, that’s pretty standard behavior at this stage of a bull run. The conviction in Bitcoin hasn’t vanished; it’s just that some players are looking around and asking, “Where else can we find upside right now?” And apparently, they’ve found a few answers.

  • Traditional year-end and early-year rebalancing kicking in
  • Profit-taking after Bitcoin’s strong December and early January performance
  • Rotation toward assets perceived as having more room to run
  • General market caution ahead of potential macro triggers

Perhaps the most telling sign? Even high-profile projects tied to prominent figures are making moves. Reports show one notable DeFi initiative recently swapped millions in wrapped Bitcoin for Ethereum—clear evidence that rotation isn’t limited to traditional funds.

Where Is the Money Flowing Instead?

While Bitcoin ETFs bled red, the picture for alternatives looked decidedly greener. Ethereum spot ETFs recorded healthy inflows in the $114 million range just a day earlier. Meanwhile, newer products tracking Solana and XRP also saw meaningful additions—around $9 million and $19 million respectively.

Traders appear to be chasing narratives with more perceived upside. One exchange executive put it bluntly: when Bitcoin starts hitting resistance levels that feel like a ceiling, capital naturally looks for assets that might be ready to break out.

It makes complete sense that traders are rotating toward SOL and XRP right now—they offer different risk-reward profiles at this juncture.

– Exchange operating officer

Solana in particular has been a standout. Its ecosystem continues to attract developers and users at a rapid clip, and the price action reflects that confidence. XRP, after years of regulatory overhang, finally seems to be finding its footing with clearer institutional pathways.

Technical Picture: Where Does Bitcoin Stand Now?

From a chart perspective, things have gotten interesting fast. Bitcoin repeatedly tested the $94,000–$95,000 zone but couldn’t hold it. That failure triggered the current slide, bringing price down to test an important Fibonacci level near $90,868.

More concerning for bulls, the Supertrend indicator has flipped bearish, now acting as overhead resistance around $95,120. That shift often signals caution—it’s not definitive, but it’s worth respecting.

  1. Immediate support cluster: $90,868 (0.382 Fib) and psychological $90,000
  2. Next meaningful level: $86,934 with parabolic SAR convergence near $86,093
  3. Worse-case breakdown target: Lower wedge boundary around $80,500–$81,000

On the upside, reclaiming $94,000 would be the first sign of strength. A decisive move above that could open the door to $97,200 and eventually a fresh push toward $101,000–$102,000. But right now, momentum favors the bears in the short term.

I’ve found that these kinds of pullbacks often create the healthiest setups for continuation. Sharp rallies without correction tend to burn out quickly. A measured retracement—like what we’re seeing—can shake out weak hands and build a stronger foundation.

Broader Market Context in Early 2026

It’s easy to zoom in on one day’s ETF flows and extrapolate doom, but stepping back reveals a more nuanced story. Bitcoin is still up massively from its cycle lows. The approval and launch of spot ETFs transformed the landscape, bringing in billions of institutional dollars.

That structural change hasn’t reversed. What we’re witnessing feels more like growing pains than a regime shift. As more sophisticated players enter, we’ll naturally see periods of rotation, rebalancing, and sector leadership changes.

Think about traditional markets—money flows between growth stocks, value, small caps, international, bonds, commodities. Crypto is maturing into the same dynamic. Bitcoin remains the reserve asset, but it’s no longer the only game in town.

AssetRecent ETF Flow TrendYear-to-Date Context
BitcoinMixed, latest session outflowsStill strongly positive overall
EthereumConsistent inflows recentlyGaining institutional traction
SolanaEmerging positive flowsNew product momentum
XRPModest but notable inflowsRegulatory clarity helping

What Should Investors Watch Next?

Moving forward, a few key signals will likely determine the next major move.

  • Whether Bitcoin can stabilize and defend the $90,000 region convincingly
  • Continued strength in altcoin ETF flows—especially Ethereum and newer products
  • Broader risk appetite in traditional markets (equities, rates, dollar strength)
  • Any upcoming regulatory or macroeconomic catalysts
  • On-chain metrics: exchange balances, long-term holder behavior, accumulation patterns

Personally, I tend to view these moments of rotation as opportunities rather than threats. When capital starts moving into other high-quality projects, it often signals overall market health—not fragmentation.

Bitcoin will almost certainly have its day in the sun again. But allowing other ecosystems to develop in parallel creates a more robust and resilient crypto economy over time. These temporary leadership changes are part of that maturation process.


At the end of the day, markets don’t move in straight lines—and that’s a good thing. The current pause in Bitcoin’s rally, accompanied by outflows and rotation, feels like a natural digestion phase after an aggressive move higher.

Whether you’re a die-hard Bitcoin maximalist or someone who appreciates ecosystem diversity, there’s plenty to watch in the coming weeks. The next chapter is being written right now, and it might just surprise us all.

One thing’s for certain: in crypto, the only constant is change. And honestly? That’s exactly what keeps it so fascinating.

The key to making money is to stay invested.
— Suze Orman
Author

Steven Soarez passionately shares his financial expertise to help everyone better understand and master investing. Contact us for collaboration opportunities or sponsored article inquiries.

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