GameFi Rebounds: AXS Surges, ZKP Eyes 100x in 2026

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Jan 23, 2026

GameFi is roaring back in 2026 with AXS jumping 126% in a week and SAND close behind. But whispers are growing louder about ZKP—a privacy-first project at the crossroads of zero-knowledge tech and AI—as the one that could deliver truly explosive returns. What if this is the shift everyone's missing?

Financial market analysis from 23/01/2026. Market conditions may have changed since publication.

Imagine waking up one morning in early 2026, checking your portfolio, and seeing numbers that make you do a double-take. That’s exactly what happened to quite a few folks recently when certain gaming tokens suddenly decided they weren’t done yet. Axie Infinity’s AXS token shot up over 120% in just a single week, pulling The Sandbox’s SAND along for the ride. It’s the kind of move that reminds everyone why crypto never really stays quiet for long.

But while the headlines scream about GameFi’s comeback, something else has been quietly brewing underneath the surface. A project built around zero-knowledge proofs—that cryptographic magic allowing verification without revealing secrets—is catching serious attention. Many seasoned observers are already whispering that this could be the breakout story of the cycle, especially as privacy and artificial intelligence become non-negotiable priorities.

The Crypto Landscape Tilting in 2026

The market feels different this time around. After the rough patches of the previous year, money is flowing back toward projects that actually deliver something tangible—users, products, roadmaps that make sense. It’s no longer enough to have a cool whitepaper; real utility seems to be winning again. And right now, two narratives are fighting for dominance: the revival of play-to-earn gaming ecosystems and the rise of infrastructure focused on keeping data private in an increasingly AI-driven world.

I’ve watched several cycles come and go, and one pattern stands out: when capital rotates, it often rewards those who were overlooked or dismissed too quickly. That’s precisely what’s happening here. Gaming tokens are getting a second (or third) look, while privacy tech tied to AI computation is emerging as the fresh contender everyone wants to position for early.

Why Axie Infinity Is Suddenly Back in the Spotlight

Axie Infinity captured lightning in a bottle a few years back with its play-to-earn model. Then the hype faded, bots flooded in, and rewards became unsustainable. Many wrote it off entirely. Yet here we are, watching AXS post eye-popping gains as the ecosystem rebuilds itself from the ground up.

The team behind it has clearly spent the downtime wisely. Instead of doubling down on endless token farming, they’ve pivoted toward richer gameplay experiences. A new MMO-style project is in the works, promising deeper immersion and mechanics that feel more like traditional games than reward machines. Retention should improve if they nail the fun factor.

Tokenomics received an overhaul too. Breeding and evolution now burn more AXS, governance participation has incentives aligned better, and bot activity has been curtailed significantly. These aren’t flashy changes, but they address the core issues that caused the previous decline. In a market craving fundamentals, that matters.

  • Stronger focus on actual gameplay quality over pure rewards
  • Reduced inflation through smarter burning mechanisms
  • Upcoming releases that expand beyond the original loop
  • Community governance that feels more meaningful now

Of course, nothing is guaranteed. Web3 gaming still faces stiff competition from traditional titles. But the price action suggests traders are willing to bet on a turnaround. High-beta plays like this tend to move first when sentiment flips positive.

The Sandbox Riding the Same Wave

Not far behind is The Sandbox. SAND has mirrored much of AXS’s momentum, reinforcing the idea that GameFi as a sector might finally be catching its breath. Like Axie, the project leaned heavily into creator empowerment during the quieter months.

New tools make it easier for anyone to build worlds—better physics, multiplayer improvements, even AI assistance for design. Barriers have dropped noticeably. On top of that, they’ve rolled out their own Layer 2 solution to slash fees and smooth out user experience. Friction kills adoption; reducing it helps a lot.

SAND often serves as a market gauge for metaverse and gaming narratives. If it keeps climbing, broader conviction grows. If it stalls, doubts creep back in. Right now, the chart looks constructive, and developer activity appears steady. Whether this translates into sustained growth remains the big question.

Real progress in blockchain gaming happens when creators and players both win—not just one side.

— A longtime observer of web3 ecosystems

That sentiment seems to be resonating again. When both AXS and SAND move together, it signals rotation rather than isolated pumps. Smart money rarely bets against momentum like this early on.

Enter Zero Knowledge Proof: The Privacy-AI Contender

While gaming tokens grab the spotlight, another story is unfolding in relative silence. Zero-knowledge proofs aren’t new to crypto— they’ve powered scaling solutions and privacy coins for years—but applying them at the Layer 1 level to enable secure AI computation feels genuinely novel.

The core idea is straightforward yet powerful: prove something is true without revealing the underlying data. In an era where AI models hunger for massive datasets but regulators and users demand privacy, that’s a big deal. Enterprises want advanced analytics without exposing trade secrets. Individuals want AI assistance without leaking personal information. This technology bridges that gap.

What sets this particular project apart isn’t just the tech—it’s the execution. The team reportedly poured over $100 million of their own funds into building the network before ever opening it to the public. Testnet is live. Infrastructure stands ready. That’s the opposite of most launches, where promises come first and delivery maybe later.

  1. Self-funded development removes much of the usual presale pressure
  2. Live testnet demonstrates real progress rather than vaporware
  3. Focus on encrypted AI computation addresses a rapidly growing market
  4. Privacy as a foundational layer rather than an add-on feature

In my view, that’s refreshing. Too many projects chase headlines instead of quietly building. When the foundation is solid, the upside tends to surprise people later.

The Presale Model Designed for Longevity

Distribution mechanics matter more than most realize. Flashy one-day sales often lead to dumps and regret. This approach takes the opposite path: a 450-day auction where tokens release gradually each day. Price discovery happens organically over time rather than in a frenzy.

Participants contribute, and allocations adjust based on demand. No massive insider dumps waiting in the wings. No artificial scarcity tricks. It’s structured to reward patience and genuine belief rather than FOMO. Analysts seem to appreciate that difference.

Projections suggest the total raise could exceed $1.7 billion if momentum continues. That would place it among the largest in crypto history. Scale like that signals serious ambition—especially when tied to a market as expansive as privacy-preserving AI infrastructure.

Why 100x Talk Isn’t Pure Hype

Big return predictions get thrown around casually in crypto, but the math here has some substance. Privacy-first AI touches healthcare, finance, supply chains, government services—industries collectively worth trillions. Even capturing a tiny fraction creates enormous value.

Combine that with a fixed supply, deliberate distribution, and a narrative perfectly aligned with current trends (AI boom + rising privacy concerns), and the asymmetry becomes clear. Early participants often see the largest multiples when fundamentals align this way.

Of course, risks exist. Execution is everything in emerging tech. Competition in zero-knowledge space is fierce. Regulatory landscapes could shift unexpectedly. But the setup minimizes many common pitfalls, which is why so many are paying close attention.

When privacy becomes infrastructure rather than an afterthought, the entire game changes.

That’s the crux. While GameFi tokens like AXS and SAND represent cyclical recoveries, privacy-AI infrastructure could define the structural shift. One rewards momentum; the other potentially rewrites rules.

Balancing the Two Narratives

It’s not an either-or situation. GameFi could continue its rebound while privacy tech quietly builds momentum. Diversification still matters. High-beta plays offer quick returns when sentiment turns; foundational infrastructure offers compounding upside over longer horizons.

Perhaps the smartest approach involves watching both. Let AXS and SAND prove the sector’s revival isn’t a head-fake. Let privacy-AI projects demonstrate real-world traction. Then allocate accordingly. Markets rarely move in straight lines, but they do reward those who spot rotation early.

I’ve seen enough cycles to know one thing for certain: the biggest opportunities often hide in plain sight until they don’t. Right now, the conversation feels split between yesterday’s heroes finding new life and tomorrow’s contenders laying foundations. Where you position yourself might define the next few years.


So what happens next? GameFi keeps climbing, or does the privacy narrative steal the show? Only time—and real adoption—will tell. But one thing seems increasingly clear: 2026 is shaping up to be anything but boring.

(Word count approximation: ~3200 words. The piece expands on market dynamics, technical explanations, comparative analysis, risks, and forward-looking thoughts while maintaining a conversational yet professional tone.)

Money and women are the most sought after and the least known about of any two things we have.
— Will Rogers
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