NFT Sales Surge 102% to $122M Amid Crypto Dip

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Jan 24, 2026

While the broader crypto market takes a breather with Bitcoin slipping to $89K, NFT sales have more than doubled to $122.5 million in a single week. Ethereum led the charge, but a massive Bitcoin sale stole the spotlight—what's driving this unexpected boom?

Financial market analysis from 24/01/2026. Market conditions may have changed since publication.

Have you ever watched the crypto world flip expectations on their head? Just when everyone starts whispering that NFTs are yesterday’s news, the numbers come roaring back with a vengeance. Last week, while Bitcoin pulled back to around $89,000 and the overall market cap shed a few hundred billion, NFT sales didn’t just hold steady—they more than doubled, hitting $122.5 million. It’s the kind of twist that makes you sit up and pay attention.

In my view, moments like this remind us how unpredictable and resilient certain corners of the digital asset space can be. The broader crypto dip feels heavy, yet here we are seeing real money flow into non-fungible tokens again. Perhaps it’s a sign that collectors and investors are treating NFTs as a separate lane, one that’s less tied to daily price swings than we might assume.

Why the NFT Market Is Defying the Odds Right Now

Let’s start with the big picture. The global crypto market has been under pressure lately, slipping from recent highs. Yet NFT activity told a completely different story. Weekly sales volume surged over 100%, buyer participation climbed nearly 39%, and even sellers got more active. These aren’t small upticks—they’re meaningful shifts that suggest renewed confidence in digital collectibles.

What stands out most is how this growth happened against the grain. When prices across major coins soften, you might expect risk assets like NFTs to suffer the most. Instead, the opposite occurred. It’s almost as if the NFT crowd saw an opportunity while others pulled back. Could this be the start of a more sustained revival? Only time will tell, but the data definitely gives reason for optimism.

Ethereum Still Rules the Roost

When it comes to sheer volume, Ethereum continues to dominate the NFT landscape. Last week alone, it accounted for roughly $77.6 million in sales—a massive 179% jump from the prior period. That’s not just growth; that’s a statement. The network pulled in nearly 24,000 buyers, up significantly, showing that people are still very much engaged on the chain that basically invented modern NFTs.

Why does Ethereum keep winning here? For one thing, it’s home to many of the most established collections and communities. Liquidity tends to concentrate where history has been made. Plus, improvements in scaling and user experience over time have made transacting smoother than ever. In a way, it’s like the reliable old neighborhood that suddenly gets a trendy makeover—people keep coming back.

  • Ethereum’s sales dominance reflects strong ecosystem loyalty
  • Buyer numbers rose sharply, indicating fresh interest
  • Even with some wash trading present, real activity appears robust

That said, no blockchain is perfect. Fees can still sting during peak times, and competition from faster networks is real. But for now, Ethereum’s grip on the NFT crown remains firm.

Bitcoin’s Surprising NFT Momentum

Now here’s where things get really interesting. Bitcoin, often seen as the more conservative sibling in crypto, jumped into second place with $21.7 million in NFT sales—up 127% week-over-week. That’s a huge leap, and it came from a smaller base of around 8,300 buyers who were 61% more active than the week before.

The real headline-grabber? A single BRC-20 NFT on Bitcoin changed hands for $13.7 million. Yes, you read that right—one piece fetched over 153 BTC in a single transaction. Two other high-value sales from the same collection followed in the million-dollar range. These aren’t everyday flips; they’re whale-level moves that signal serious conviction.

When big money starts flowing into a niche like Bitcoin-based NFTs, it often marks the beginning of broader acceptance.

— A longtime crypto observer

I’ve always found Bitcoin’s NFT scene fascinating because it feels so different from Ethereum’s. Ordinals and BRC-20 tokens bring a kind of scarcity and permanence that appeals to a certain mindset. It’s almost like digital real estate on the most secure chain out there. No wonder some collectors are willing to pay top dollar.

Other Chains Join the Party

Beyond the top two, the picture gets more diverse. BNB Chain held third place with $7.5 million in sales, even though volume dipped slightly. Buyer activity there exploded by 68%, suggesting people are testing the waters more aggressively. Immutable and Base rounded out the top five, with Base showing particularly strong growth at nearly 89%.

Solana, often a strong contender, landed sixth with $3.3 million—modest gains but a healthy 85% increase in buyers. It goes to show that even chains with smaller slices of the pie are seeing more participants step in. The NFT market isn’t a winner-takes-all game anymore; it’s spreading out in healthy ways.

BlockchainSales VolumeWeek-over-Week Change
Ethereum$77.6M+179%
Bitcoin$21.7M+127%
BNB Chain$7.5M-3%
Immutable$3.7M-11%
Base$3.6M+89%

Looking at that breakdown, it’s clear the market is finding balance. No single chain is carrying everything, which actually makes the space feel more sustainable.

Top Collections Leading the Charge

Collections tell their own story. One Ethereum-based project dominated with over $51 million in sales, holding steady from the previous week. Meanwhile, the Bitcoin BRC-20 collection that produced those monster sales rocketed up 687% to claim second place.

Classic names like CryptoPunks showed signs of life too, posting a 47% recovery with $4 million in volume. Other familiar projects—Moonbirds, Pudgy Penguins, and a few gaming-related ones—also posted respectable numbers. The mix of old favorites and newer experiments is encouraging. It suggests the market isn’t just riding hype; there’s genuine interest across different styles and use cases.

  1. Leading Ethereum collection held firm at $51.6M
  2. Bitcoin BRC-20 NFTs exploded in value and attention
  3. Legacy projects like CryptoPunks showed renewed strength
  4. Gaming and profile-picture collections stayed active

Perhaps the most interesting aspect is how these collections appeal to different tastes. Some buyers chase status through iconic pieces; others hunt utility or speculation. The diversity keeps things dynamic.

What This Means for the Future of NFTs

So where does all this leave us? The surge isn’t happening in a vacuum. More buyers, more sellers, more transactions—it’s a virtuous cycle that can build momentum. When people see big sales and active markets, it draws even more participants. That’s how confidence compounds.

At the same time, let’s keep perspective. The overall crypto market is still correcting, and volatility remains high. NFTs aren’t immune to broader sentiment. But this week’s performance shows the sector has its own drivers—community strength, unique digital ownership, and perhaps a growing belief that certain assets hold value regardless of short-term coin prices.

In my experience following these cycles, periods of outperformance like this often precede bigger shifts. Whether that’s a full-blown bull run or simply a healthier niche within crypto, it’s hard to say yet. What feels certain is that reports of the NFT market’s death were, once again, greatly exaggerated.


Looking ahead, keep an eye on buyer trends and high-value transactions. If participation keeps climbing and big collectors stay engaged, we could see this momentum carry forward. For now, though, it’s refreshing to see one part of crypto bucking the trend and reminding us why digital ownership captured imaginations in the first place.

The story isn’t over. Far from it. If anything, last week’s numbers suggest the next chapter could be even more intriguing.

Money is a terrible master but an excellent servant.
— P.T. Barnum
Author

Steven Soarez passionately shares his financial expertise to help everyone better understand and master investing. Contact us for collaboration opportunities or sponsored article inquiries.

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