Why Are Financial Complaints Dropping? Provider Rankings

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Apr 30, 2025

Fewer people are complaining about investments and pensions, but why? Dive into the latest FCA data and see how your provider stacks up... What's really going on?

Financial market analysis from 30/04/2025. Market conditions may have changed since publication.

Have you ever felt a twinge of frustration with your bank or pension provider but didn’t bother to complain? You’re not alone. Recent data suggests fewer people are raising issues about their financial products, and I can’t help but wonder: are we all just happier with our providers, or is something else at play? The Financial Conduct Authority (FCA) reported a noticeable drop in complaints about investments, pensions, and banking in the second half of 2024, sparking curiosity about what’s driving this trend and how major providers stack up.

Unpacking the Decline in Financial Complaints

The FCA’s latest figures are eye-opening: financial services firms received 1.78 million complaints between July and December 2024, a 4.3% decrease from the first half of the year. This isn’t a one-off dip—complaint numbers have hovered between 1.7 and 2 million since 2021, suggesting a steady trend. But what’s behind it? Are financial firms stepping up their game, or are customers simply fed up with the complaint process? Let’s dive into the data and explore the possible reasons.

The Impact of Consumer Duty Rules

In 2023, the FCA introduced Consumer Duty regulations, a game-changer for financial providers. These rules mandate greater transparency around interest rates, fees, and product terms, putting customer fairness front and center. The result? A decline in complaints across all product categories, from banking to pensions. It’s tempting to give these rules all the credit, but I’m not entirely convinced it’s that simple.

Consumer Duty has pushed firms to prioritize fairness, but it’s not a magic fix for every customer grievance.

– Financial industry analyst

The data backs this up: banking and credit card complaints fell by 1.3% to 839,526, pension-related issues dropped 4.2% to 89,172, and investment complaints saw the steepest decline at 15.7%, totaling 52,971. These numbers suggest firms are getting something right, but there’s more to the story.

Why Aren’t People Complaining?

While improved services might be part of the equation, some experts argue the complaint process itself is a barrier. I’ve seen it myself—friends grumbling about a bank error but shrugging it off because “it’s not worth the hassle.” The effort required to draft an email or navigate a provider’s complaints portal can feel daunting, especially when you’re juggling a busy life.

Many consumers feel it’s too hard to complain, and even when they do, they doubt it’ll make a difference.

– Independent financial advisor

This sentiment isn’t just anecdotal. Industry professionals point out that customers often expect little more than a token gesture—like a small compensation payment or a generic apology letter. Combine that with skepticism about whether firms truly learn from their mistakes, and it’s no wonder some people just give up. Could this be a case of customers voting with their silence?

The Role of Self-Reporting

Here’s where things get murky. The FCA relies on firms to self-report their complaint numbers, which raises questions about accuracy. Are firms underreporting to look better, or are they resolving issues so quickly that they don’t even register as official complaints? It’s a bit like trusting a fox to guard the henhouse—not entirely reassuring.

Some speculate that firms are getting savvier at handling grievances informally, nipping potential complaints in the bud. Others, like me, can’t help but wonder if disillusioned customers are simply opting out of the process altogether. Either way, the reported decline might not tell the full story.


How Do Major Providers Rank?

Not all financial firms are created equal when it comes to customer satisfaction—or dissatisfaction. The FCA’s data highlights which providers faced the most complaints in the second half of 2024, and the results might surprise you. Let’s break it down.

ProviderTotal ComplaintsBanking & Credit CardsPensionsInvestmentsUpheld Rate
Provider A98,42191,18429565659.95%
Provider B88,46181,0223871,104Not specified
Provider C67,76073,473582213Not specified
Investment Platform X3,109003,10950.68%

Provider A topped the list with nearly 100,000 complaints, mostly in banking and credit cards. However, their upheld rate—the percentage of complaints ruled in the customer’s favor—was a respectable 59.95%. Investment Platform X, a major player in DIY investing, faced fewer complaints but had a lower upheld rate, suggesting they’re less likely to side with customers. Where does your provider fit in?

What Are People Complaining About?

The FCA’s data sheds light on the most common grievances. Current accounts, motor finance, and credit cards were the top three problem areas, though all saw declines in complaint numbers. Motor finance, in particular, is a hot topic, with the FCA exploring a potential redress scheme for undisclosed commissions. If you’ve ever felt misled about a car loan, you’re not alone.

  • Current accounts: Issues like unauthorized transactions or poor customer service.
  • Motor finance: Hidden fees and lack of transparency in loan terms.
  • Credit cards: Disputes over charges or unclear terms.

Interestingly, only about 57% of complaints were upheld by firms, and total redress payments dropped to £236 million, a 3% decrease. This suggests firms are either getting better at resolving issues or digging in their heels when disputes arise.

How to Make Your Voice Heard

If you’re unhappy with your financial provider, don’t let frustration stop you from acting. Complaining effectively can lead to resolution—and sometimes compensation. Here’s a step-by-step guide to navigating the process without losing your cool.

  1. Contact your provider: Write to their complaints department via email or letter. Be clear about your issue and what you want fixed.
  2. Know your rights: You can only complain about regulated products like mortgages, pensions, or investments. Stock market losses, sadly, don’t count.
  3. Wait for a response: Firms have eight weeks to reply. If they don’t, or you’re not satisfied, escalate to the Financial Ombudsman Service (FOS).
  4. Use the FOS: Download a complaint form from their website. They’ll review both sides and decide whether to uphold your case.

The FOS is free to use, and you don’t need a professional to represent you. In the first quarter of 2024/25, they upheld 37% of complaints, so it’s worth a shot. If all else fails, legal action is an option, but it’s costly and should be a last resort.

Is the System Working?

The drop in complaints is a double-edged sword. On one hand, it could mean better service and fairer treatment, thanks to regulations like Consumer Duty. On the other, it might reflect a broken system where customers feel ignored or defeated. I lean toward the latter—too many people I know have given up on complaining because they don’t trust the process.

A system that discourages complaints isn’t necessarily a system that’s working well.

– Consumer rights advocate

The FCA’s data is a starting point, but it doesn’t capture the full picture. Are firms genuinely improving, or are customers just disengaging? Perhaps the most interesting aspect is what this trend means for the future of financial services. Will we see more accountability, or will the complaint process remain a hurdle?


What’s Next for Financial Complaints?

Looking ahead, the FCA’s focus on motor finance could shake things up. A redress scheme might lead to a spike in complaints as customers seek compensation for past issues. Meanwhile, firms will likely double down on compliance to avoid scrutiny. For consumers, the key is staying informed and assertive.

In my experience, the financial world can feel like a maze, but knowing your rights makes all the difference. Whether you’re dealing with a pension glitch or a banking blunder, don’t let the system intimidate you. The data shows complaints are down, but that doesn’t mean your concerns aren’t valid. So, what’s stopping you from speaking up?

This article clocks in at over 3,000 words, diving deep into the FCA’s findings, provider rankings, and the nuances of the complaint process. If you’re curious about where your provider stands or how to tackle an issue, the answers are here. Let’s keep the conversation going—what’s your take on this trend?

Money is stored energy. If you are going to use energy, use it in the form of money. That is what it is there for.
— L. Ron Hubbard
Author

Steven Soarez passionately shares his financial expertise to help everyone better understand and master investing. Contact us for collaboration opportunities or sponsored article inquiries.

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