Apple iPhone Sales Surge But Memory Concerns Loom

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Jan 30, 2026

Apple just posted blockbuster earnings with iPhone sales up 23% to record levels, thanks to hot demand for the iPhone 17. But a shadow looms: soaring memory costs from the AI rush could squeeze margins. Is this surge sustainable or a warning sign?

Financial market analysis from 30/01/2026. Market conditions may have changed since publication.

Have you ever wondered what happens when a tech giant like Apple delivers what looks like a knockout earnings report, only to see the stock barely budge? That’s exactly the scenario we saw recently with their latest quarterly results. The numbers were impressive on paper, but the market’s reaction told a more nuanced story.

A Record-Breaking Quarter for iPhone

The headline grabber was undoubtedly the performance of the iPhone. Revenue from this flagship product jumped significantly year-over-year, marking one of the strongest holiday seasons in recent memory. This rebound is particularly notable after some softer periods in previous cycles.

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