Have you ever looked around at your super-successful friends and wondered why so many of them are killing it at work but completely lost when it comes to love?
I have. And apparently, one guy noticed the exact same thing in his MBA class over a decade ago – and decided to do something about it. What started as casual advice over coffee has quietly turned into a coaching empire where women now pay up to twenty-four thousand dollars a year to learn how to finally find the right partner.
Yeah, you read that right. $24K. Not for therapy, not for image consulting, but specifically for learning how to date smarter and build relationships that actually last.
From Fashion to Finding Husbands: An Unlikely Pivot
Picture this: you’re in one of the top business schools in the world. Everyone around you is brilliant, ambitious, and on the fast track to six and seven-figure careers. Résumés are flawless. LinkedIn profiles are perfection.
But when the conversation turns to dating? Crickets. Or horror stories. Or the classic “I just don’t have time” excuse that everyone secretly knows isn’t the full truth.
That was the reality for one student who had spent years in fashion – strategic planning at major brands, client success roles, the whole deal. He realized something wild: he was the guy everyone came to for dating advice. Always had been, actually. Back on the elementary school playground he was already playing matchmaker between the boys and girls.
Fast forward to grad school, and he starts helping classmates fix their dating profiles, prep for big nights out, and debrief after dates gone wrong. The results spoke for themselves. People started getting into real relationships. Some even got engaged.
And just like that, a side passion became a full-blown calling.
Why This Particular Coach Blew Up
Here’s what makes this story different from every other “I became a coach” tale you’ve heard.
This coach focuses exclusively on women of color – particularly Black women – who face a unique mix of cultural expectations, historical baggage, and modern dating frustrations that most mainstream advice completely misses.
Most of us were never actually taught how to date with intention. For generations, partnership was about survival, security, or family pressure – not necessarily love or personal fulfillment.
Add in the layers of “strong Black woman” conditioning that rewards stoicism and independence above vulnerability, and you’ve got a perfect storm of women who dominate boardrooms but freeze when it’s time to let someone truly see them.
His insight? Success in love requires two kinds of work: the outer game (how you show up, who you choose, what you tolerate) and the inner game (healing old wounds, learning emotional availability, rewriting limiting beliefs).
Most dating advice out there only tackles one or the other. He refuses to separate them.
The Programs That Get Results
The coaching menu is surprisingly varied – something for nearly every budget and commitment level.
- A $149 starter course for women just dipping their toe into intentional dating
- Group coaching memberships that run a few thousand dollars
- High-level VIP containers with 24/7 access to the team
- An invitation-only “Get Your Ring” program for women ready to move from dating to engagement
- And the ultra-private “Superstar” package for celebrities and high-profile clients (the one that hits $20K–$24K)
In the top-tier program, clients get everything: unlimited calls, text support, one-on-one strategy sessions, and even in-person date observation twice a year. Yes, the coach will fly out and watch you on an actual date to give real-time feedback. Wild? Maybe. Effective? Apparently.
The numbers he shares are honestly kind of staggering: around 80% of VIP clients enter committed relationships. Even in the group programs, over half the women end up partnered. Multiple engagements every single month.
What “Inner Work” Actually Looks Like
I’ve spent enough time in the personal-development world to be skeptical when someone says “inner work,” but hear me out.
In this case, it’s about dismantling the idea that needing someone makes you weak. It’s learning how to receive. It’s practicing vulnerability in tiny, safe increments until it doesn’t feel like exposing an open wound.
We teach women how to be vulnerable from a feeling perspective. Many of us were raised to be stoic – and that armor keeps love out just as effectively as it keeps pain out.
Clients go through exercises to identify their core needs, rewrite childhood narratives around love and worthiness, and – perhaps most importantly – learn to spot green flags instead of just red ones.
Because here’s the uncomfortable truth: a lot of us are experts at spotting what’s wrong with someone… but terrible at recognizing what’s right.
The Outer Game Nobody Teaches
Then there’s the practical side – the stuff that makes people clutch their pearls when they hear the price tag.
- How to craft a dating profile that actually attracts the kind of man you want (hint: bathroom selfies and “fluent in sarcasm” rarely do it)
- What to wear on a first date to feel powerful instead of performative
- How to steer conversation away from dead-end topics and toward real connection
- Exactly when – and how – to bring up what you’re looking for without scaring someone off
- Recognizing the difference between a man who’s interested versus one who’s just enjoying the attention
None of this is rocket science, but it’s also not common sense. And when you’ve spent years figuring out everything else on your own, paying someone to fast-track this part suddenly doesn’t seem so crazy.
Why the Price Tag Doesn’t Scare the Right Clients Away
Let’s talk money for a second, because $24,000 is real money.
But when you’re a 38-year-old director making high six figures, who’s tired of pouring energy into situationships that go nowhere… spending what amounts to a luxury car payment to finally get this area of life handled starts to make sense.
These aren’t women looking for a quick fix or a magic love spell. They’re high achievers who understand investment. They’ve paid for personal trainers, executive coaches, even wardrobe stylists. Why wouldn’t they pay for a love strategist?
In my experience, the women who balk at the price are usually the ones who still secretly believe love “should just happen.” The ones who invest? They’ve already decided their happiness is worth engineering.
The Bigger Mission Driving It All
Beyond the client wins and the impressive revenue, there’s something deeper going on here.
The coach has a stated goal that’s almost impossibly ambitious: helping one million Black women get married.
Not date more. Not “find a boyfriend.” Married.
Some people roll their eyes at that number. Others feel seen in a way they didn’t expect. Either way, it’s a mission that gives the work weight beyond Instagram reels and revenue reports.
There’s a book coming in 2027 specifically for Black women navigating modern love. Social media channels that went viral during the pandemic continue to grow. The ripple effect is real.
What This Means for the Rest of Us
Look, most of us will never drop five figures on dating coaching – and that’s fine.
But the larger lesson here is uncomfortable and undeniable: nobody is coming to save you in love. Not your friends with their well-meaning but clueless advice. Not the apps with their endless scrolling. Not even time.
If you want a different result, you have to be willing to do different work. Sometimes that means hiring help. Sometimes it just means admitting you don’t know what you’re doing and getting curious instead of defensive.
Either way, pretending this area of life will magically sort itself out while you conquer everything else rarely ends well.
I’ll leave you with this: the most successful people I know treat their romantic lives with the same intention they bring to their careers. They invest. They get coaching. They track progress. They course-correct quickly instead of waiting years to admit something isn’t working.
Maybe that’s the real takeaway from one coach charging $24,000 a year to help women find love:
When you finally decide your happiness is worth prioritizing, the price suddenly isn’t the issue.
The willingness is.
