Ever wonder how a basketball free throw could inspire a million-dollar investment strategy? Picture this: an underhanded shot, not the flashiest move on the court, but one that sinks 90% of the time. That’s the kind of thinking behind Fundstrat’s Granny Shots US Large Cap ETF, a fund that’s turning heads with its unconventional yet effective approach. I’ve always been fascinated by how creative strategies can outsmart the market, and this ETF, with its bold new themes, feels like a slam dunk in the making.
Why Granny Shots ETF Stands Out
The world of investing can feel like navigating a crowded court, with countless funds vying for your attention. What makes the Granny Shots ETF different? It’s not just about picking stocks; it’s about identifying themes that will shape the market for the next decade. The fund, launched in November 2024, draws inspiration from an NBA legend’s unorthodox free-throw style—awkward but deadly accurate. This approach has already pushed the fund’s assets to $1.3 billion, outpacing the S&P 500 with a 15% gain this year alone.
It’s not about flashy moves; it’s about what works consistently over time.
– Chief investment strategist
The ETF’s strategy hinges on seven core themes, from demographic shifts to energy security, ensuring each stock aligns with at least two. This multi-theme approach minimizes risk while maximizing potential. In my view, it’s like building a team where every player brings something unique to the game.
New Themes on the Horizon
The ETF is evolving, and two new themes are stealing the spotlight: sovereign security and Gen Z. These aren’t just buzzwords—they’re signals of where the market is headed. Let’s break them down.
Sovereign Security: A Game-Changer
Supply chains have been a hot topic since global disruptions exposed their fragility. Companies are now prioritizing localization, bringing operations closer to home to ensure stability. This shift isn’t a short-term fix; it’s a long-term strategy that could redefine industries. The ETF’s focus on sovereign security targets firms strengthening their domestic supply chains, a move that feels both timely and forward-thinking.
- Reduced reliance on global supply chains.
- Investment in companies prioritizing local production.
- Long-term growth potential as industries adapt.
I find this theme particularly compelling. It’s not just about economics; it’s about resilience. Companies that master this could become market leaders, and the ETF is positioning itself to ride that wave.
Gen Z: The Next Market Movers
If millennials were the market’s engine a decade ago, Gen Z is stepping up to the plate. This generation, born between the late 1990s and early 2010s, is driving trends in tech, social media, and consumer behavior. The ETF is eyeing companies that resonate with Gen Z’s values—think innovation, sustainability, and digital-first solutions. It’s a nod to the future, with Gen Alpha already on the radar.
Gen Z is shaping markets with their unique priorities and spending power.
– Market analyst
Perhaps the most exciting part? Gen Z’s influence is just beginning. As they gain economic power, their preferences will dictate market winners. The ETF’s pivot to this demographic feels like a bet on tomorrow’s leaders.
How the ETF Picks Its Winners
The Granny Shots ETF doesn’t just chase trends—it’s methodical. Stocks must align with multiple themes, generate strong earnings, and deliver high return on invested capital (ROIC). The fund rebalances quarterly, ensuring it stays aligned with market shifts. This disciplined approach is why it’s outperforming broader indices.
| Criteria | Description | Impact |
| Multi-Theme Fit | Stocks align with at least two core themes | Reduces risk, boosts relevance |
| Earnings Quality | Focus on consistent profitability | Ensures financial stability |
| High ROIC | Prioritizes efficient capital use | Maximizes long-term returns |
This strategy feels like a breath of fresh air in a world of overhyped investments. It’s not about chasing the next shiny object but building a portfolio that’s both strategic and sustainable.
Performance That Packs a Punch
Since its launch, the Granny Shots ETF has delivered a 13% return, with a 15% gain in 2025 alone. Compare that to the S&P 500’s 7% year-to-date performance, and it’s clear this fund is onto something. Its top holdings—think tech and financial innovators—reflect a blend of stability and growth potential.
- Tech giants driving digital transformation.
- Financial platforms catering to younger investors.
- Chipmakers powering the future of innovation.
I’ve always believed that numbers tell a story, and this ETF’s performance is writing a compelling one. It’s not just about returns; it’s about staying ahead of the curve.
Why Active Management Matters
Unlike passive ETFs that track an index, the Granny Shots ETF embraces active management. This hands-on approach allows it to adapt to market changes and capitalize on emerging trends. Experts note that active ETFs are gaining traction, and this fund is a prime example.
Active management lets investors stay nimble in a fast-changing market.
– ETF specialist
In my experience, active management can feel like having a seasoned coach calling the shots. It’s not just about following the playbook—it’s about making real-time adjustments to win.
Is This ETF Right for You?
Investing is personal, and the Granny Shots ETF isn’t for everyone. If you’re looking for a fund that blends innovation with discipline, it’s worth a closer look. Here’s a quick breakdown to help you decide:
- Pros: Strong performance, forward-thinking themes, active management.
- Cons: Higher risk than broad-market ETFs, requires belief in thematic investing.
- Best for: Investors seeking growth with a long-term horizon.
I’m a big believer in aligning investments with your vision for the future. If you’re excited about trends like Gen Z’s rise or supply chain resilience, this ETF could be a game-changer.
The Road Ahead
The Granny Shots ETF is more than a fund—it’s a mindset. By focusing on themes like sovereign security and Gen Z, it’s betting on the forces shaping tomorrow’s markets. As the fund continues to evolve, it’s poised to stay ahead of the curve, offering investors a chance to score big.
So, what’s the takeaway? Investing isn’t just about numbers; it’s about vision. The Granny Shots ETF reminds us that sometimes, the most effective strategies are the ones that dare to be different. Are you ready to take the shot?
Investment Success Formula: 50% Strategy 30% Timing 20% Vision
In a world of uncertainty, the Granny Shots ETF offers a playbook for navigating the future. It’s not perfect, but it’s bold, and that’s what makes it worth watching.
