Inside a Stunning $104M College-to-Apartment Transformation

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Aug 9, 2025

A forgotten 19th-century college in Brooklyn transformed into luxury apartments for $104M. Peek inside the stunning revival—can it redefine urban living?

Financial market analysis from 09/08/2025. Market conditions may have changed since publication.

Have you ever wandered through a neighborhood and stumbled upon a building that seems to whisper stories of the past? In Bedford-Stuyvesant, Brooklyn, an abandoned 19th-century college campus stood silent for decades, its once-grand halls crumbling under neglect. But where some saw ruin, two local visionaries saw potential—a chance to breathe new life into a forgotten landmark. What unfolded was a jaw-dropping $104 million transformation, turning this derelict site into a stunning luxury apartment complex called The Hartby. Let’s dive into this remarkable story of revival, community, and architectural magic.

From Decay to Dream: The Vision Behind The Hartby

Picture this: a sprawling, eerie structure with chipped paint, gaping holes, and birds fluttering through broken windows. That’s what greeted developers when they first stepped into the old college campus in 2017. Built in 1869, the site had served as St. John’s College, a hub of learning before it was abandoned in 1972. Over the years, it morphed into everything from a nunnery to a boarding school, but by the time developers arrived, it was a shadow of its former self. Yet, beneath the decay, the building’s high ceilings and ornate arched windows hinted at its potential.

The visionaries behind this project, two Brooklyn natives, saw more than just a fixer-upper. They saw a chance to preserve a piece of history while creating something modern and functional. “It was like stepping into a time capsule,” one developer recalled. “The bones were there, but it needed serious love.” Their goal? To transform this relic into a luxury apartment complex that honored its past while serving the community’s future.

The building was screaming for a second chance. You could feel its history in every creak and crack.

– Local developer

A Deal Rooted in Community and History

The project wasn’t just about bricks and mortar—it was about respecting the neighborhood’s soul. The site, owned by a nearby Roman Catholic church, came with a unique arrangement: a 99-year ground lease. This meant the developers could build and operate the property, but after nearly a century, it would revert to the church unless extended. For the church, preserving the building’s historic elements was non-negotiable. They wanted a project that would generate income while staying true to the community’s fabric.

Securing the lease wasn’t cheap—$3.7 million upfront, plus the challenge of splitting the property’s tax status to maintain the church’s exemption. But the developers saw it as a worthy investment. They envisioned a space where history and modernity could coexist, creating a landmark that would stand the test of time.

  • Preserving history: Retaining original features like exposed brick and chapel windows.
  • Community focus: Ensuring the project benefits local residents through affordable housing.
  • Long-term vision: Building a sustainable model with a 99-year lease.

The Numbers: A $104M Investment

Let’s talk money. Transforming a dilapidated college into a luxury apartment complex doesn’t come cheap. The developers secured a $72.1 million construction loan and added $31.5 million in private equity, bringing the total to a staggering $103.6 million. Add in annual property taxes of around $700,000, and you’ve got a project that’s as bold financially as it is architecturally.

Renovations kicked off in 2020, and the scope was massive. The team added a new wing, connected it to the original structure, and even built an underground parking garage. The result? A 205-unit apartment building with a mix of studios, one-bedroom, and two-bedroom units, all designed with luxury in mind.

Project ComponentCost/Details
Construction Loan$72.1 million
Private Equity$31.5 million
Annual Property Taxes$700,000
Total Units205 (147 one-bedroom, 48 studios, 10 two-bedroom)

Balancing Luxury and Accessibility

One of the most compelling aspects of The Hartby is its commitment to affordable housing. Of the 205 units, 62 are designated for New York City’s Housing Connect lottery, with rents ranging from $2,495 to $3,939 per month. The remaining units, priced between $3,130 and $6,950, cater to the luxury market. This balance ensures the building serves a diverse group of residents, from young professionals to families seeking stability.

I’ve always believed that great real estate projects should lift up the entire community, not just the wealthy. By including affordable units, The Hartby sets a precedent for how urban redevelopment can be inclusive. It’s not just about shiny new apartments—it’s about creating a space where everyone feels at home.

Inclusive housing isn’t just a buzzword; it’s a way to strengthen neighborhoods.

– Urban planning expert

Blending Old and New: The Design

The Hartby’s design is where history and modernity collide in the best way possible. The developers preserved iconic features like exposed brick walls and a massive window from the original chapel, now a striking centerpiece in the building. They also added a courtyard and a winter garden, a glass-enclosed space that connects the apartments to the historic church next door.

Imagine sipping coffee in a sunlit courtyard, surrounded by brick arches that have stood for over a century. Or working out in a gym that feels more like a boutique studio than a standard apartment amenity. The Hartby offers a lounge, yoga room, and business center, making it a haven for modern urban dwellers.

  1. Historic charm: Exposed brick and chapel windows add character.
  2. Modern amenities: Gym, yoga room, and business center for convenience.
  3. Outdoor spaces: Courtyard and winter garden for community connection.

A Neighborhood’s Reaction: Pride and Awe

When The Hartby opened its doors in April 2025, it was a game-changer for Bedford-Stuyvesant. Currently at 50% occupancy and 70% leased, the building is on track to be fully leased by September. Locals have embraced the project, particularly for its nod to the area’s history. The church, too, was floored by the transformation.

“It’s like night and day,” one church representative said. “We never thought this old place could shine like this.” For a neighborhood that’s seen its share of change, The Hartby feels like a love letter to Brooklyn’s past and future.

This isn’t just a building—it’s a legacy reborn.

– Community leader

Why This Matters for Urban Living

Projects like The Hartby aren’t just about real estate—they’re about reimagining how we live in cities. By blending historic preservation with modern functionality, the developers have created a model for urban redevelopment. It’s a reminder that old buildings don’t have to be torn down; they can be reborn as vibrant community hubs.

Perhaps the most exciting part is the ripple effect. The Hartby could inspire similar projects across New York and beyond, proving that sustainable development can honor the past while embracing the future. As cities grapple with housing shortages, projects like this offer a blueprint for balancing luxury, affordability, and history.

Urban Redevelopment Formula:
  50% Historic Preservation
  30% Modern Amenities
  20% Community Impact

What’s Next for The Hartby?

As The Hartby nears full occupancy, the developers are already looking ahead. They’re exploring ways to deepen the building’s community ties, perhaps through events or partnerships with local businesses. For now, though, they’re savoring the success of a project that turned a crumbling relic into a Brooklyn gem.

In my opinion, what makes The Hartby special isn’t just its beauty—it’s the way it respects its roots while reaching for the future. It’s a reminder that with vision and grit, even the most forgotten places can find new life. What do you think—could this be the future of urban living?


The Hartby isn’t just a building; it’s a story of transformation, community, and hope. From its abandoned days to its current status as a sought-after address, it proves that the past can pave the way for a vibrant future. Whether you’re a history buff, a real estate enthusiast, or just someone who loves a good comeback story, The Hartby is worth celebrating.

Money is a terrible master but an excellent servant.
— P.T. Barnum
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