NFT Sales Surge 37% as Bitcoin Takes Lead

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Jan 3, 2026

NFT sales just exploded 37% to over $88 million in a single week, and something unexpected happened: Bitcoin flipped Ethereum as the top chain. A single collection drove a 1,099% spike... but is this the start of a real comeback or just whale games?

Financial market analysis from 03/01/2026. Market conditions may have changed since publication.

Imagine waking up to find the NFT market suddenly alive again, pumping out numbers that remind you of the wild days of 2021. That’s exactly what happened this week. Sales volumes shot up dramatically, catching even seasoned traders off guard. For a moment, it felt like the crypto winter might finally be thawing.

A Dramatic Comeback for Digital Collectibles

The numbers don’t lie. Total NFT sales across all chains climbed to around $88 million, marking a solid 37% increase from the previous week. More importantly, the surge wasn’t just in dollar terms – activity picked up across the board. Buyers, sellers, and transactions all posted double-digit gains. It’s the kind of movement that makes you wonder if we’re on the verge of another bull cycle.

I’ve been watching this space for years, and these kinds of spikes usually signal something bigger brewing underneath. Sometimes it’s pure speculation, other times it’s genuine innovation finding traction. This time around, one particular corner of the market stole the show.

Bitcoin Steals the Spotlight

For the longest time, Ethereum dominated NFT conversations. It was the home of blue-chip collections and the go-to chain for artists and developers alike. But this week, Bitcoin flipped the script entirely.

Sales on the Bitcoin network exploded by more than 144%, reaching nearly $30 million. That was enough to push it ahead of Ethereum for the top spot in weekly volume. If you’d told me a couple of years ago that Bitcoin would lead NFT sales, I’d have raised an eyebrow. Yet here we are.

The driving force? A relatively new standard called BRC-20 that’s bringing token functionality – and apparently massive trading volume – to the original blockchain. One collection in particular turned heads with eye-watering numbers.

The $X@AI Phenomenon

Let’s talk about the elephant in the room. A BRC-20 collection called $X@AI posted an astonishing 1,099% increase in sales, racking up over $23 million. That’s not a typo – twenty-three million dollars, mostly from just a handful of transactions.

The standout moment was a single sale that fetched more than $17 million in Bitcoin. Think about that for a second. Someone dropped nearly 200 BTC on one digital asset. In a market that’s seen its share of huge trades, this one still stands out for its sheer size.

Two more pieces from the same collection followed close behind, selling for $4.7 million and $1.3 million respectively. With only twelve transactions total, it’s clear this wasn’t broad retail enthusiasm. This was concentrated, high-value trading – the kind that moves markets.

When one collection accounts for such a large portion of total volume, it naturally raises questions about sustainability.

That’s not to take anything away from the achievement. Breaking records is never easy, and doing it on Bitcoin adds another layer of significance. It proves that the network can handle serious NFT activity when the demand is there.

Other Collections Making Moves

While $X@AI dominated headlines, other projects showed healthy growth too. Traditional heavyweights reminded everyone why they’ve earned their blue-chip status.

CryptoPunks, those iconic pixelated portraits that started it all, continued to trade hands at impressive prices. Two notable sales cracked the top five overall, with one going for around $137,000 in ETH. There’s something comforting about seeing these OGs still commanding respect.

  • Pudgy Penguins saw their sales jump more than 50%, proving cute still sells in crypto.
  • DMarket on Mythos Chain held strong in second place with over $6 million in volume.
  • YES BOND on BNB Chain climbed into the top three with steady growth.
  • Courtyard on Polygon experienced a sharp drop but still managed decent numbers.

It’s interesting to see such variety across different chains. No single blockchain has a complete monopoly anymore, which I think is ultimately healthy for the ecosystem.

Chain-by-Chain Breakdown

Beyond Bitcoin’s breakout performance, several other networks posted noteworthy results. Ethereum, despite losing the top spot, still grew by almost 40% – hardly a sign of decline.

Base chain showed explosive growth, more than doubling its previous week’s volume. That’s the kind of momentum that gets developers excited about building there. Solana maintained steady numbers, while Polygon saw a significant pullback after a strong prior week.

BlockchainWeekly SalesChange
Bitcoin$29.95M+144%
Ethereum$27.57M+39%
BNB Chain$7.00M-11%
Mythos$6.17M+15%
Base$3.11M+111%
Polygon$3.09M-49%
Solana$2.89M+3%

Looking at buyer numbers tells another story. Some chains saw massive increases in participation even when dollar volume was modest. That suggests growing interest from smaller traders – always a positive sign for long-term health.

The Wash Trading Question

No discussion of NFT volume would be complete without addressing wash trading. Several chains reported notable amounts, with some figures running into millions.

It’s an ongoing challenge in the space. When real demand surges, wash trading often increases too as actors try to inflate numbers. Distinguishing genuine activity from manipulation remains difficult, but the overall participation growth this week feels authentic.

In my experience, markets that recover sustainably show broad-based participation increases alongside volume spikes. We’re seeing both right now, which gives me cautious optimism.

What This Means Going Forward

The big question everyone is asking: Is this the beginning of NFT summer 2.0, or just another flash in the pan?

There’s reason for both skepticism and excitement. On one hand, massive single-collection dominance often signals short-term speculation rather than lasting revival. We’ve seen this movie before.

On the other hand, Bitcoin’s emergence as a serious NFT contender changes the narrative. If major capital continues flowing into Bitcoin-based digital assets, it could bring entirely new liquidity pools into the market.

  1. Increased competition between chains benefits creators and collectors.
  2. High-value trading on Bitcoin legitimizes the network for more than just store-of-value.
  3. Growing buyer numbers across multiple networks suggest broadening interest.
  4. Established collections maintaining value provides market stability.

Perhaps the most interesting development is how this surge coincides with Bitcoin trading at all-time high levels. When the king crypto performs well, risk appetite generally increases across the sector. NFTs often benefit from that spillover effect.

We’ve seen similar patterns in previous cycles. Strong Bitcoin performance creates wealth effects that flow into alternative assets, including digital collectibles. The current environment shares some of those characteristics.

Final Thoughts

This week’s numbers surprised many observers, myself included. A 37% jump in sales volume doesn’t happen every week, especially not with Bitcoin leading the charge.

Whether this momentum sustains will depend on several factors – continued high-value trading, broader collection participation, and overall crypto market conditions. But for now, the NFT space feels alive in a way it hasn’t for quite some time.

Markets move in cycles, and digital assets are no exception. After extended periods of quiet, sudden bursts of activity remind us why we pay attention in the first place. The coming weeks will tell us whether this was a meaningful turning point or just another exciting moment in an unpredictable space.

Either way, it’s good to see fresh energy flowing through the ecosystem. Innovation thrives on participation, and right now there’s plenty of both.


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