Southwest Airlines Ends Free Checked Bags: What It Means

Have you ever felt that pang of frustration when an airline you love changes something you thought was untouchable? For years, Southwest Airlines stood out with its generous two bags fly free policy, a perk that made travelers feel like they were getting a little something extra. But starting this Wednesday, that iconic policy is history, and it’s not the only change shaking up the airline’s loyal fanbase. Let’s dive into what’s happening, why it matters, and how you can navigate these shifts like a seasoned traveler.

The End of an Era for Southwest Travelers

For over half a century, Southwest Airlines carved out a unique spot in the crowded airline industry. Its promise of free checked bags—two per passenger, no questions asked—was a badge of honor, a customer-friendly policy that set it apart from competitors piling on baggage fees. But as of May 28, 2025, that promise is fading into the past for many flyers. The airline’s decision to start charging for checked bags on most fares is a seismic shift, and it’s left travelers buzzing with questions.

Why the change? In my experience, airlines don’t flip the script on something this big without serious pressure. Last year, U.S. airlines raked in a staggering $7.3 billion from baggage fees alone. That’s not pocket change—it’s a revenue stream Southwest can no longer ignore, especially with activist investors pushing for higher profits. The airline’s leadership, once adamant about keeping bags free, has had to face the reality of a hyper-competitive industry.

Baggage fees are a goldmine for airlines, but they’re a pain point for passengers.

– Travel industry analyst

What’s Changing with Southwest’s Baggage Policy?

Starting Wednesday, Southwest will charge for checked bags on its lower-tier fares, including the new Basic fare, Wanna Get Away Plus, and Anytime tickets. If you booked before this date, you’re in luck—the airline will honor the free bag policy for those reservations. But for new bookings, expect to pay for that suitcase unless you fall into one of the exemption categories.

How much will it cost? Southwest hasn’t spilled the beans yet, but competitors typically charge $35 to $40 for the first checked bag on domestic flights. I’d wager Southwest’s fees will fall in that ballpark, though we’ll know soon enough. For now, the uncertainty is enough to make any traveler double-check their packing strategy.

• Basic fare: No free checked bags, non-changeable tickets, last to board.
• Wanna Get Away Plus: No free bags, but some flexibility in changes.
• Anytime fares: Also subject to bag fees, despite higher cost.

Who Gets to Skip the Fees?

Not everyone’s getting hit with the new fees, which is a small silver lining. Southwest is keeping some travelers in the free-bag club, and it’s worth knowing if you qualify. Here’s the breakdown of who can still check bags without reaching for their wallet:

• Rapid Rewards elite members: Top-tier loyalty program members get two free checked bags.
• Business Select passengers: Those splurging on premium fares keep the free bag perk.
• Southwest credit card holders: Cardholders and their travel companions get their first bag free.
• A-List members: The second-highest loyalty tier also gets one free checked bag.

If you’re a frequent flyer or carry a Southwest co-branded credit card, you’re probably breathing a sigh of relief. For the rest of us, it’s time to rethink how we pack—or maybe consider signing up for that loyalty program.

Beyond Bags: Southwest’s Bigger Makeover

The baggage fee isn’t the only curveball Southwest is throwing. The airline is rolling out a slew of changes that signal a major pivot in its business model. Perhaps the most surprising is the end of open seating, a Southwest hallmark for decades. Starting in 2026, you’ll be able to pick your seat when booking, just like on other major airlines.

Then there’s the introduction of basic economy tickets, which hit the market this week. These no-frills fares come with restrictions: no ticket changes, last-to-board priority, and fare credits that expire in six months instead of the usual twelve. It’s a move that brings Southwest closer to competitors like Delta and United, but it’s also a departure from the simplicity travelers loved.

Change is tough, but staying competitive means evolving with the times.

– Airline industry expert

How Will Travelers Adapt?

With checked bag fees looming, I can’t help but wonder how travelers will adjust. Southwest anticipates more passengers will opt for carry-ons, which remain free. To handle the influx, the airline is upgrading its Boeing fleet with larger overhead bins. They’re also equipping staff with mobile bag-tag printers to streamline the check-in process.

But let’s be real—cramming everything into a carry-on isn’t always practical. Families, long-haul travelers, or anyone with bulky gear might feel the pinch. I’ve been there, trying to stuff a week’s worth of clothes into a tiny roller bag, only to realize my shoes alone take up half the space. For those folks, the new fees could add up fast.

Are Passengers Upset?

If you’ve peeked at social media lately, you’ve probably seen the outcry. Travelers aren’t shy about voicing their frustration, with some lamenting the loss of Southwest’s unique charm. Comments flood in, even on unrelated posts, with fans of the airline venting about the baggage policy shift. It’s clear this change has struck a nerve.

But here’s the kicker: Southwest’s CEO insists bookings haven’t taken a hit since the announcement. That suggests travelers might grumble, but they’re still flying. Maybe it’s the airline’s low fares or its extensive domestic network keeping people loyal. Or perhaps, as I suspect, we’re all just used to airlines nickel-and-diming us by now.

Tips for Navigating the New Southwest

So, how do you make the most of Southwest’s new reality? I’ve put together a few strategies to help you save money and stress less on your next flight. These tips are based on years of dodging airline fees and mastering the art of packing light.

1. Pack smart: Stick to a carry-on if possible. Invest in a good compression bag to maximize space.
2. Join Rapid Rewards: Even the lower A-List tier gets you a free checked bag, plus other perks like priority boarding.
3. Consider a Southwest credit card: The first bag is free for you and your travel companions, which could offset the annual fee.
4. Book Business Select: If you need extra legroom and free bags, this fare might be worth the splurge for longer trips.
5. Check in early: With assigned seating coming in 2026, early check-in still matters for now to snag a decent boarding position.

Personally, I’ve always loved Southwest’s quirky vibe, but these changes make me wonder if the airline is losing a bit of its soul. Still, I get it—business is business, and staying afloat means making tough calls. The key is to stay informed and plan ahead to avoid surprises at the check-in counter.

What’s Next for Southwest?

Looking ahead, Southwest’s transformation isn’t slowing down. The shift to assigned seating in 2026 is a big one, and the airline is already retrofitting planes with extra legroom seats to compete with premium offerings from rivals. These changes, driven in part by activist investors, aim to boost revenue and modernize the Southwest experience.

But will it pay off? Only time will tell. For now, travelers need to adapt to a new Southwest—one that feels a bit more like the rest of the pack. Whether you’re a loyalist or a casual flyer, keeping an eye on these changes will help you stay one step ahead.

Travelers value consistency, but they also appreciate value. Southwest’s challenge is balancing both.

– Aviation consultant

As I reflect on these shifts, I can’t help but feel a mix of nostalgia and pragmatism. Southwest’s free bag policy was a rare gem in an industry that loves to charge for every little thing. But change is inevitable, and with a little planning, you can still make Southwest work for you. What’s your take—are you sticking with Southwest, or is it time to shop around? One thing’s for sure: the skies are changing, and we’ve got to roll with it.