Tag: price sensitivity

Pricing Doritos At $7 A Bag Cost Pepsi Billions In Lost Revenue

Imagine your favorite bag of chips suddenly hitting $7 at the store. Shoppers walked away, and one major company watched...

10/04/2026

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Why Pricing Doritos At $7 Cost Pepsi Billions In Revenue

Why Pricing Doritos At $7 Cost Pepsi Billions In Revenue

When shoppers saw Doritos bags climbing to $7, they started reaching for cheaper alternatives instead. PepsiCo's delay in addressing the...

10/04/2026

3 views

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