Why Amazon Stock Is Soaring: Key Drivers

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May 14, 2025

Amazon stock is soaring with a 5-day streak, beating Big Tech rivals. Tariff relief, FedEx deals, and AWS growth are key. What's next for the giant? Click to find out!

Financial market analysis from 14/05/2025. Market conditions may have changed since publication.

Ever wonder what it takes for a tech giant to outshine its competitors in a fiercely competitive market? Amazon, the e-commerce and cloud computing behemoth, has been making waves with a remarkable five-day winning streak in its stock price, leaving other Big Tech players like Apple and Microsoft in the dust. As someone who’s watched the stock market ebb and flow, I find it fascinating to unpack what’s fueling this surge. Let’s dive into the key drivers behind Amazon’s recent success, from global trade breakthroughs to strategic partnerships and innovative expansions.

Unpacking Amazon’s Stock Surge

Amazon’s stock has climbed an impressive 12% over the past five days, outpacing the S&P 500’s modest 4.5% gain and even surpassing tech heavyweights like Meta (10%), Apple (8.5%), and Microsoft (3.6%). What’s behind this rally? It’s not just one factor but a confluence of strategic moves and favorable market conditions. Below, I’ll break down the major catalysts, offering a clear picture of why investors are buzzing about Amazon right now.

Easing U.S.-China Trade Tensions

One of the biggest boosts for Amazon has been the recent cooling of trade tensions between the United States and China. The two economic powerhouses agreed to a 90-day suspension of most tariffs on each other’s goods, signaling progress in their negotiations. For Amazon, this is a game-changer. With over 30% of its third-party products sourced from China, lower tariffs mean reduced costs for both the company and its sellers.

Tariff relief allows online retailers to stabilize supply chains, boosting both e-commerce and advertising sectors.

– Financial analyst

Higher tariffs could have spelled trouble, potentially disrupting supply chains and driving up prices for consumers. Instead, this truce provides breathing room, allowing Amazon to maintain its competitive edge in online retail. It’s no surprise that investors are cheering this development, as it removes a significant overhang that had weighed on the stock earlier this year.

A Smart Partnership with FedEx

Another feather in Amazon’s cap is its new partnership with FedEx to handle large package deliveries across the U.S. This move comes as UPS, Amazon’s previous delivery partner, scales back to focus on profitability. By teaming up with FedEx, Amazon is taking steps to optimize delivery costs, a critical factor in its long-term goal of reducing its cost to serve customers.

Why does this matter? Efficient logistics are the backbone of Amazon’s e-commerce empire. By streamlining deliveries, the company can improve its profit margins while keeping customers happy with fast, reliable service. In my view, this partnership is a savvy move that underscores Amazon’s ability to adapt and innovate in a challenging retail landscape.

AWS Expands with AI Ambitions

Amazon Web Services (AWS), the company’s cloud computing arm, is another major driver of its stock surge. AWS recently announced a $5 billion investment in Saudi Arabia to build artificial intelligence infrastructure. Partnering with a new Saudi company, Humain, AWS aims to deliver cloud services, AI tools, and tech training to the region.

This isn’t just about expanding AWS’s footprint; it’s about positioning Amazon as a leader in the global AI race. With CEO Andy Jassy personally attending the Saudi Arabia Investment Forum to discuss the AI boom, it’s clear that Amazon is doubling down on this high-growth area. The investment signals confidence in AWS’s ability to drive long-term revenue, which is music to investors’ ears.

Prime Video’s Ad-Supported Growth

Let’s not overlook Amazon Prime Video, which is quietly becoming a powerhouse in the streaming world. The platform’s ad-supported tier has grown to 130 million active users in the U.S., a 13% jump from the 115 million reported last year. This growth is a testament to Amazon’s ability to monetize its vast user base through advertising, a high-margin business that complements its e-commerce and cloud segments.

Streaming might not be Amazon’s core business, but it’s a vital piece of the puzzle. The more users engage with Prime Video, the stickier Amazon’s ecosystem becomes, encouraging customers to renew their Prime memberships and shop more frequently. It’s a virtuous cycle that strengthens Amazon’s overall business model.


Why This Streak Matters

Five-day winning streaks are exciting, but are they sustainable? While short-term market movements can be unpredictable, Amazon’s recent gains are underpinned by fundamental strengths. From tariff relief to strategic partnerships and bold investments, the company is firing on all cylinders. Here’s a quick recap of the key drivers:

  • Tariff suspension: Eases supply chain pressures and reduces costs.
  • FedEx partnership: Enhances delivery efficiency and profitability.
  • AWS expansion: Positions Amazon as a leader in AI and cloud computing.
  • Prime Video growth: Boosts advertising revenue and customer loyalty.

Perhaps the most intriguing aspect is how these developments intertwine to create a stronger, more resilient Amazon. The company’s ability to navigate global trade challenges, optimize its operations, and invest in high-growth areas like AI speaks to its long-term vision.

A Look at the Numbers

To put Amazon’s performance in context, let’s crunch some numbers. The stock’s 12% gain over five days is no small feat, especially when compared to the S&P 500’s 4.5% rise. Here’s how Amazon stacks up against its Big Tech peers:

Company5-Day Gain
Amazon12%
Meta10%
Apple8.5%
Microsoft3.6%
S&P 5004.5%

These figures highlight Amazon’s outperformance, but they also raise a question: Can the stock maintain this momentum? While I’m optimistic about Amazon’s prospects, it’s worth noting that the stock was down 25% from its February high of $242 as recently as mid-April. Investors who bought at that dip are likely smiling now, but market volatility is always a factor to consider.

What’s Next for Amazon?

Looking ahead, Amazon’s trajectory depends on its ability to capitalize on these tailwinds. The tariff truce is a temporary measure, so ongoing trade negotiations will be critical. Similarly, the FedEx partnership needs to deliver measurable cost savings to justify the hype. On the innovation front, AWS’s AI push could be a game-changer, but it faces stiff competition from Microsoft and Google.

Amazon’s ability to innovate across multiple sectors sets it apart from its peers.

– Market strategist

In my experience, companies that balance short-term wins with long-term vision tend to thrive. Amazon’s recent moves suggest it’s doing just that, but investors should keep an eye on broader market trends. A potential economic slowdown could dampen consumer spending, impacting Amazon’s e-commerce sales. Still, the company’s diversified revenue streams—spanning retail, cloud, and advertising—provide a buffer against such risks.

Investor Takeaways

For those considering Amazon stock, the recent rally offers both opportunities and cautions. The company’s fundamentals are strong, but short-term pullbacks are always possible. Here are a few tips for navigating the market:

  1. Monitor trade developments: Any changes in U.S.-China tariffs could impact Amazon’s costs.
  2. Watch AWS growth: The Saudi investment is a big bet on AI—track its progress.
  3. Evaluate delivery efficiency: The FedEx deal should lower costs, so look for updates in earnings reports.
  4. Consider valuation: Amazon’s stock isn’t cheap, so weigh its growth potential against its price.

Personally, I find Amazon’s ability to juggle multiple growth drivers inspiring. It’s like watching a skilled conductor lead a symphony—each part, from e-commerce to cloud computing, plays in harmony to create something bigger than the sum of its parts.


Amazon’s five-day winning streak is more than just a blip on the radar. It’s a reflection of the company’s resilience, innovation, and strategic foresight. Whether you’re an investor, a customer, or just a curious observer, there’s no denying that Amazon is a force to be reckoned with. So, what’s the next chapter for this tech titan? Only time will tell, but one thing’s for sure: Amazon isn’t slowing down anytime soon.

Money won't create success, the freedom to make it will.
— Nelson Mandela
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Steven Soarez passionately shares his financial expertise to help everyone better understand and master investing. Contact us for collaboration opportunities or sponsored article inquiries.

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