Why Trust in News is Rising in 2025

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Jun 6, 2025

Trust in news is climbing in 2025, but why? From local outlets to political shifts, uncover what’s driving this change and what it means for you. Click to find out!

Financial market analysis from 06/06/2025. Market conditions may have changed since publication.

Have you ever stopped to wonder why some news stories stick with you while others feel like they’re just noise? In 2025, something intriguing is happening: people are starting to trust the news a bit more. After years of skepticism, where trust in media hit rock bottom, a new wave of confidence is emerging. I’ve always found it fascinating how our trust in information shapes how we see the world, and this shift feels like a moment worth exploring.

A Surprising Turn in Media Trust

For years, trust in the news has been on a downward spiral. Back in the early 1970s, nearly seven out of ten adults felt confident in what they read or heard from major media outlets. Fast forward to 2024, and that number had plummeted to just over three in ten. It’s no secret that polarized politics, sensational headlines, and a flood of misinformation have left people jaded. But here’s the kicker: recent data shows a reversal. In 2025, trust in news is ticking upward, and it’s not just a random blip.

According to recent surveys, a notable 67 percent of adults now express at least some confidence in national news organizations, a jump of nine percentage points from last year. Local news? Even better, with 80 percent of people saying they trust their community outlets. What’s driving this change? Let’s dive into the factors that are reshaping how we view the news.

Political Shifts Fueling the Change

One of the biggest drivers behind this uptick in trust seems to be tied to the political landscape. With a major political figure returning to the spotlight in 2025, confidence among certain groups has surged. For example, voters who lean toward one political party reported a 53 percent trust level in national news, a significant leap from previous years. On the other side, those aligned with the opposing party are even more trusting, with 81 percent expressing confidence.

Trust in media often mirrors the political climate—it’s like a dance where each step depends on who’s leading.

– Media analyst

This divide isn’t surprising, but it’s worth noting that the gap is narrower for local news. Here, 87 percent of one group and 75 percent of the other say they trust their local outlets. Perhaps it’s because local reporters are closer to the ground, covering school boards and community events rather than national dramas. In my experience, people tend to feel a stronger connection to news that hits closer to home.

Local News: The Trust Anchor

Local news has always had a special place in people’s hearts. It’s the paper that covers your kid’s soccer game or the TV station that warns you about a storm rolling in. In 2025, local outlets are seeing a six-point increase in trust compared to last year. Why? For one, they’re often seen as less ideologically charged. They focus on facts that affect daily life, not just the big, divisive stories.

  • Community focus: Local news often covers stories that feel personal and relatable.
  • Less bias: Readers perceive local outlets as less swayed by national agendas.
  • Accessibility: Local reporters are part of the community, making them more accountable.

Think about it: when was the last time you got mad at your local news for covering a city council meeting? It’s the national headlines that tend to stir the pot. Maybe that’s why local news is becoming a beacon of trust in a stormy media landscape.


The Flip Side: Concerns About Press Freedom

While trust is rising, not everyone’s feeling warm and fuzzy about the state of the news. One group of voters, in particular, is growing more worried about press freedoms. A recent survey found that 60 percent of these folks are now extremely or very concerned about potential restrictions on what the media can report, up from 38 percent just a year ago. Meanwhile, the other side seems less fazed, with only 28 percent expressing similar worries, down from 47 percent.

What’s behind this split? It could be tied to perceptions of government influence. More people—84 percent in 2025, up from 77 percent—believe news organizations are heavily swayed by government interests. That’s a sobering thought. If the media is seen as a mouthpiece for those in power, it’s no wonder some folks are on edge about censorship.

When people start questioning who controls the narrative, trust becomes a tightrope walk.

Why Does This Matter to You?

So, what does all this mean for the average person flipping through their phone or skimming the morning paper? Trust in news shapes how we make decisions—whether it’s about politics, health, or even what’s happening in our neighborhoods. If you’re starting to feel a bit more confident in what you read, that’s a good thing, right? But it’s worth asking: are we trusting the right sources, and for the right reasons?

In my view, the rise in trust is a double-edged sword. On one hand, it’s encouraging to see people reconnecting with the news. On the other, the growing concern about press freedoms reminds us to stay vigilant. A healthy skepticism, paired with an open mind, might just be the sweet spot.

News TypeTrust Level 2024Trust Level 2025
National News58%67%
Local News74%80%

Navigating the News Landscape

How do you figure out what’s worth trusting? It’s not always easy, but there are a few tricks I’ve picked up over the years. First, cross-check your sources. If a story feels too good (or too bad) to be true, see what other outlets are saying. Second, lean into local news for stories that hit close to home—they’re often less sensationalized. Finally, pay attention to who’s writing the story. A journalist with a track record of fairness is worth their weight in gold.

  1. Verify the source: Check the outlet’s reputation and history.
  2. Look for evidence: Good reporting backs up claims with data or firsthand accounts.
  3. Stay curious: Ask questions about what you’re reading, and don’t take everything at face value.

It’s also worth considering the bigger picture. News outlets, whether local or national, are made up of people—flawed, biased, and human, just like us. Expecting perfection is a recipe for disappointment, but demanding accountability isn’t. Maybe the real trick is finding a balance between trust and critical thinking.


What’s Next for News Trust?

As we move further into 2025, the question isn’t just whether trust in news will keep rising—it’s whether it can hold steady. Political shifts, technological changes, and evolving public expectations will all play a role. For now, the uptick in confidence is a hopeful sign, but it comes with a catch. If concerns about press freedoms keep growing, that trust could be fragile.

Personally, I think the rise in local news trust is the most exciting part of this story. There’s something comforting about knowing your community paper or station is still a reliable go-to. It’s like finding a steady hand in a world that often feels chaotic. But what do you think? Are you feeling more trusting of the news these days, or is skepticism still your default?

The news is only as good as the people behind it—and the people reading it.

– Media scholar

At the end of the day, trust in news isn’t just about the headlines—it’s about how we engage with the world around us. Whether you’re a news junkie or someone who barely skims the surface, staying informed is a choice. And in 2025, it seems like more of us are choosing to believe in the stories we’re told—just with a few extra questions up our sleeves.

So, the next time you pick up a paper or scroll through a news app, take a moment to think: what’s shaping your trust? Is it the source, the story, or maybe just a gut feeling? Whatever it is, one thing’s clear: the news isn’t just something we consume—it’s a relationship we build, one story at a time.

A successful man is one who can lay a firm foundation with the bricks others have thrown at him.
— David Brinkley
Author

Steven Soarez passionately shares his financial expertise to help everyone better understand and master investing. Contact us for collaboration opportunities or sponsored article inquiries.

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